Optidge

Graphics Designer

• Create original graphic design assets, including video and static digital ads, for Paid Social and Paid Search teams
• Perform competitive and industry research to identify trending creative styles
• Collaborate with Paid Media Strategists to analyze creative performance in ad accounts
• Identify which creative assets to duplicate or discontinue based on performance
• Translate strategic direction into design concepts and original content using color, text, font style, imagery, and layout
• Follow client brand guidelines
• Manage the design and uploading process for project materials in multiple file formats
• Complete onboarding and begin initial projects
• Increase ad project output and create new ads based on client trends, conversions, and positive KPIs
• Produce engaging ad content consistently with minimal revisions

Graphic Designer – Seasonal Freelancer