Vice President, Demand Generation

OptimizeRx

. Partner with the SVP of Marketing and CMO to develop an integrated demand generation strategy aligned with company growth objectives, commercial priorities, and product go-to-market plans .

Posted 11/6/2026full-timeRemote • United StatesLead💰 $175,000 - $185,000 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B demand generation strategy, including pipeline development, marketing performance measurement, and multi-channel campaign execution. Proficient in utilizing HubSpot and marketing automation tools to optimize lead management and conversion processes.

Highest-signal resume keywords

B2B Demand Generation LeadershipMarketing Measurement and AttributionHubSpot CRM and Marketing AutomationCross-Functional Team LeadershipData-Driven Strategic Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyPipeline DevelopmentFunnel AnalysisConversion OptimizationPerformance Target EstablishmentBudget ManagementLead ScoringSegmentationReportingWorkflow Optimization

Soft Skills

Excellent Communication SkillsCross-Functional LeadershipResourcefulnessStrategic DirectionOperational Guidance

Tools & Technologies

HubSpotCRM SystemsMarketing Automation PlatformsAttribution ToolsDashboard Reporting Tools

Industry Keywords

B2B MarketingHealthcareLife SciencesHealthcare TechnologyAccount-Based Marketing

About the role

Key responsibilities & impact

Partner with the SVP of Marketing and CMO to develop an integrated demand generation strategy aligned with company growth objectives, commercial priorities, and product go-to-market plans
Lead strategy execution, establishing priorities, performance targets, resource requirements, and accountability across demand generation
Drive qualified pipeline generation through paid, owned, and organic channels
Oversee audience segmentation, account-based marketing, and engagement strategies for priority customer segments
Lead quarterly and annual demand generation planning and adjust priorities and investments based on performance and market opportunities
Establish and own measurement frameworks for marketing-sourced pipeline, opportunity value, and funnel conversion
Define KPIs and targets across the buyer journey
Develop reporting, dashboards, and attribution practices
Analyze program and channel performance to improve lead quality, conversion, efficiency, and ROI
Maintain testing and optimization programs for targeting, channels, campaigns, and lead nurturing
Present performance results and recommendations to senior leadership
Own the central KPI dashboard for executives and collaborate on metrics and data sources
Own marketing lead management and lifecycle optimization from engagement through sales handoff
Establish shared lead definitions, qualification criteria, service expectations, and conversion targets with Business Development and Sales
Develop feedback mechanisms connecting marketing performance, lead quality, sales activity, and opportunity creation
Guide optimization of HubSpot, marketing automation, CRM integration, lead scoring, segmentation, and attribution
Improve marketing processes, data quality, technology utilization, operational efficiency, and reporting reliability
Ensure systems and workflows support scalable, measurable, and increasingly automated demand generation
Lead, coach, and develop the integrated campaigns, media, social media, website marketing, and marketing operations team
Establish responsibilities, performance expectations, and development priorities
Provide strategic direction and operational oversight
Partner with Product, Sales, Marketing Leadership, and internal stakeholders on positioning, product launches, and thought leadership programs
Oversee agencies, vendors, and technology partners for performance, quality, and resource utilization

Requirements

What you’ll need

10+ years of progressive B2B marketing experience, including significant leadership responsibility for demand generation, marketing performance, and pipeline development
Demonstrated success building, leading, or substantially improving a B2B demand generation function with measurable contributions to qualified pipeline and business growth
Strong analytical capabilities, with proven expertise in marketing measurement, attribution, funnel analysis, conversion optimization, and ROI evaluation
Deep working knowledge of HubSpot or comparable CRM and marketing automation platforms, including lead scoring, nurturing, segmentation, reporting, and workflow optimization
Experience overseeing integrated, multi-channel demand generation programs, including paid media, account-based marketing, email, digital campaigns, and website conversion strategies
Proven ability to establish performance targets, manage budgets, evaluate marketing investments, and make data-driven strategic decisions
Experience leading and developing small, high-performing teams, with the ability to provide both strategic direction and informed operational guidance
Strong cross-functional leadership skills, particularly in aligning Marketing, Business Development, and Sales around shared objectives and measurable outcomes
Excellent communication skills, including the ability to clearly present performance insights and strategic recommendations to executive stakeholders
Resourceful, commercially minded, and comfortable operating in a lean, fast-moving organization
Experience in healthcare, life sciences, healthcare technology, or another complex B2B industry preferred