OptimizeRx

Performance Marketing

• Partner with the SVP of Marketing and CMO to develop an integrated demand generation strategy aligned with company growth objectives, commercial priorities, and product go-to-market plans
• Lead strategy execution, establishing priorities, performance targets, resource requirements, and accountability across demand generation
• Drive qualified pipeline generation through paid, owned, and organic channels
• Oversee audience segmentation, account-based marketing, and engagement strategies for priority customer segments
• Lead quarterly and annual demand generation planning and adjust priorities and investments based on performance and market opportunities
• Establish and own measurement frameworks for marketing-sourced pipeline, opportunity value, and funnel conversion
• Define KPIs and targets across the buyer journey
• Develop reporting, dashboards, and attribution practices
• Analyze program and channel performance to improve lead quality, conversion, efficiency, and ROI
• Maintain testing and optimization programs for targeting, channels, campaigns, and lead nurturing
• Present performance results and recommendations to senior leadership
• Own the central KPI dashboard for executives and collaborate on metrics and data sources
• Own marketing lead management and lifecycle optimization from engagement through sales handoff
• Establish shared lead definitions, qualification criteria, service expectations, and conversion targets with Business Development and Sales
• Develop feedback mechanisms connecting marketing performance, lead quality, sales activity, and opportunity creation
• Guide optimization of HubSpot, marketing automation, CRM integration, lead scoring, segmentation, and attribution
• Improve marketing processes, data quality, technology utilization, operational efficiency, and reporting reliability
• Ensure systems and workflows support scalable, measurable, and increasingly automated demand generation
• Lead, coach, and develop the integrated campaigns, media, social media, website marketing, and marketing operations team
• Establish responsibilities, performance expectations, and development priorities
• Provide strategic direction and operational oversight
• Partner with Product, Sales, Marketing Leadership, and internal stakeholders on positioning, product launches, and thought leadership programs
• Oversee agencies, vendors, and technology partners for performance, quality, and resource utilization

Explore Vice President, Demand Generation at OptimizeRx. Review requirements and application details.

Open roles

Vice President, Demand Generation