Director, Marketing Programs

Optiv

. Develop and lead Optiv's enterprise marketing programs and events strategy .

Posted 10/8/2026full-timeRemote • Kansas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading comprehensive marketing programs and events strategies, with a strong focus on pipeline growth, customer engagement, and measurable outcomes. Proven ability to manage multi-million-dollar budgets and lead high-performing teams in a complex B2B environment.

Highest-signal resume keywords

Event MarketingIntegrated Marketing ProgramsBudget ManagementTeam LeadershipStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event StrategyExperiential MarketingDemand GenerationMarketing AttributionPipeline MeasurementFinancial AnalysisProject ManagementOperational Planning

Soft Skills

CommunicationNegotiationCollaborationLeadershipProblem-Solving

Tools & Technologies

MarketoSalesforceNetSuiteCvent

Industry Keywords

B2B MarketingCybersecurityConsultingProfessional Services

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and lead Optiv's enterprise marketing programs and events strategy
Own Optiv's comprehensive portfolio of corporate, national, regional, partner, client, executive, industry, internal, and CSR events
Develop a multi-year roadmap driving pipeline growth, customer engagement, partner alignment, and market differentiation
Establish portfolio governance, prioritization, investment criteria, operating standards, and measurement frameworks
Ensure consistent brand experiences, operational excellence, and measurable outcomes across event types and geographies
Advise senior and executive leaders on program strategy, audience engagement, and investment decisions
Lead planning, execution, and measurement of integrated corporate, national, and regional marketing programs
Design and deliver curated marketing experiences tied to campaigns, corporate initiatives, regional growth, and partner activities
Partner with Demand Generation, Partner Marketing, Field Marketing, Brand and Communications, Creative, Digital Marketing, Content, and Marketing Operations
Collaborate with Sales GTM leadership and regional sales leaders to deliver programs supporting pipeline development, acceleration, and conversion
Oversee event prospectuses, sponsorship packages, budgets, contract negotiations, reconciliation, event recaps, and performance reporting
Manage Optiv's company merchandise program, including budget, vendors, product strategy, inventory, and internal support
Own the marketing program budget and MDF forecast; partner on MDF, DDF, PDF, and BDF generation
Build OEM and alliance relationships and expand co-marketing and funding opportunities
Lead joint marketing plans supporting business initiatives, technology plays, solution priorities, and co-innovation
Develop executive roundtables, advisory forums, and industry-facing engagements
Lead planning and strategy for Optiv Kick Off, including content, logistics, executive engagement, sponsorships, partner participation, budget, attendee experience, and evaluation
Manage multi-million-dollar budgets across events, marketing programs, internal events, sponsorships, and CSR initiatives
Establish KPIs and executive reporting on performance, engagement, pipeline contribution, sponsorship utilization, value delivery, and ROI
Analyze results and market insights to optimize the portfolio and reallocate resources
Evaluate and implement event technology, automation, and measurement capabilities
Lead agency, contractor, and vendor relationships, including selection, negotiation, performance management, and financial stewardship
Lead, mentor, train, and develop a high-performing marketing programs and events team
Establish team priorities, goals, metrics, operating models, and standards
Build team capability through coaching, performance management, career development, workforce planning, and succession planning
Foster accountability, collaboration, innovation, continuous improvement, and data-driven decision-making
Oversee event agencies, contractors, consultants, and surge resources
Comply with policies and standards and perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field required
More than 10 years of progressive experience in event marketing, experiential marketing, field marketing, or marketing programs in a complex B2B environment
4–7 years leading and developing high-performing teams, including remote or hybrid teams
Demonstrated success overseeing large-scale enterprise event portfolios and integrated marketing programs with measurable business results
Experience in cybersecurity, technology, consulting, or professional services preferred
Proven experience managing multi-million-dollar budgets, sponsorships, and partner-funded initiatives, including MDF, Co-Op, and BDF
Experience advising and partnering with senior and executive leaders and influencing decisions across a matrixed organization
Experience with marketing automation, CRM, financial, and event management platforms such as Marketo, Salesforce, NetSuite, Cvent, or similar tools
Strategic leadership, business acumen, and ability to translate enterprise objectives into actionable programs and portfolio decisions
Expertise in event strategy, experiential marketing, integrated marketing programs, demand generation, pipeline measurement, and marketing attribution
Strong executive presence and exceptional communication, presentation, negotiation, and stakeholder management skills
Strong financial, analytical, organizational, project management, and operational planning capabilities
Ability to lead through ambiguity, manage competing priorities, and drive alignment across complex cross-functional initiatives
Ability to travel up to 25% for planning, site visits, corporate and industry events, executive engagement, and onsite event leadership

Benefits

Comp & perks

Inclusive Employee Resource Groups
Work/life balance
Professional training resources
Creative problem-solving and opportunity to tackle unique, complex projects
Volunteer opportunities through “Optiv Chips In”
Technology and equipment necessary to work remotely/from home, where applicable