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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner marketing strategies within the B2B high-tech sector, with a strong focus on ROI analysis and cross-functional collaboration. Possesses a unique blend of business, marketing, and technical acumen, complemented by strong interpersonal and communication skills.
Highest-signal resume keywords
Partner Marketing ExperienceROI AnalysisCross-Functional CollaborationCybersecurity Industry KnowledgeInfluencing Senior Stakeholders
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyQuantitative Data AnalysisProgram Effectiveness MeasurementB2B MarketingJoint Marketing Plans
Soft Skills
Interpersonal SkillsVerbal CommunicationInfluencing SkillsResults-Driven MindsetAdaptability
Tools & Technologies
SFDCMarketoWorkfrontNetSuiteSharePointExcelWord
Industry Keywords
CybersecurityPartner AllianceCross-MarketingDemand GenerationCorporate Programs
Tech Stack
Tools & technologiesCyber SecuritySFDC
About the role
Key responsibilities & impact- Collaborate with cybersecurity technology providers to build best of bread integrated joint / cross-marketing efforts
- Align marketing plans to partner business plans led by the Optiv Partner Alliance Team and Optiv leadership
- Work with the marketing operations team to report ROI on marketing efforts
- Maintain a regular cadence of planning and execution meetings with assigned partners
- Procure partner sponsorship commitments for Optiv marketing programs and events
- Encourage Optiv participation in imperative partner programs as needed by the partner alliance team
- Work with the alliance team and enablement to drive awareness of joint go-to-market efforts within Optiv and partners
- Help increase Optiv’s brand and presence with partners
- Build and manage joint marketing plans with assigned partners
- Collaborate with Solutions Marketing, Enablement, Content, Creative, Demand Generation, Corporate Programs, and Regional Marketing teams
Requirements
What you’ll need- 5+ years of work experience
- At least 3 years of partner marketing experience in a B2B high tech organization
- Experience and personal passion for working with partners
- Knowledge of partner marketing strategies that create maximum return on marketing investments
- Skills to engage and influence at senior levels at Optiv and partners
- Prior experience with SFDC, Word, and Excel
- Experience with Marketo, Workfront, NetSuite, and SharePoint is a major plus
- Proven ability to influence cross-functional teams without formal authority and to work in a fast changing environment
- Strong interpersonal, verbal, and communication skills
- Ability to work effectively across multiple internal departments and external organizations
- Results-driven with a very strong ability to analyze quantitative data to determine program effectiveness, ROI, and forecasting
- A unique blend of business, marketing, and technical acumen
- Cybersecurity industry knowledge and understanding of cybersecurity topics and solutions preferred
Benefits
Comp & perks- A company committed to our inclusive value through our Employee Resource Groups
- Work/life balance
- Professional training resources
- Creative problem-solving and the ability to tackle unique, complex projects
- Volunteer Opportunities through “Optiv Chips In”
- The ability and technology necessary to productively work remotely/from home (where applicable)