Vice President, Paid Media

Orchestra

. Lead paid media strategy across multiple client accounts and oversee end-to-end, multi-channel campaigns .

Posted 10/8/2026full-timeUnited StatesLead💰 $135,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in developing and overseeing integrated, multi-channel paid media strategies, with a strong focus on campaign measurement, optimization, and client leadership. Proven ability to mentor and manage teams while navigating complex client needs and driving organic growth.

Highest-signal resume keywords

10+ Years Paid Media ExperienceIntegrated Multi-Channel Media StrategiesClient Leadership SkillsCampaign Measurement and OptimizationTeam Management and Mentorship

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyCampaign PlanningAudience DevelopmentInvestment StrategiesKPI DevelopmentPaid SocialPaid SearchProgrammatic MediaB2B and B2C StrategyReporting and Optimization

Soft Skills

Excellent Communication SkillsCollaborative LeadershipStrong JudgmentOrganizational SkillsProblem-Solving

Tools & Technologies

Advertising PlatformsMeasurement ToolsMedia Planning SoftwareProgrammatic Display/VideoCTVStreaming AudioOOHPrint Media

Industry Keywords

Integrated Media PlanningClient StakeholdersOrganic GrowthNew Business DevelopmentProposal Development

About the role

Key responsibilities & impact

Lead paid media strategy across multiple client accounts and oversee end-to-end, multi-channel campaigns
Develop audience-first, channel-agnostic paid media strategies, channel recommendations, investment strategies and measurable KPIs
Serve as a senior paid media counselor to clients and internal account leaders
Oversee integrated media planning across paid social, paid search, programmatic display/video, CTV, streaming audio, OOH, print and publisher partnerships
Guide teams through campaign planning, activation, optimization and measurement
Review media plans, campaign setups, reporting and strategic deliverables
Manage, mentor and develop paid media team members
Partner with the Head of Paid Media on team structure, resourcing, workflow and operational best practices
Collaborate across strategy, insights, creative, earned media, organic social, influencer and other capabilities
Identify organic growth and new business opportunities and contribute to proposals and pitches
Monitor advertising platform, privacy, measurement and emerging media developments
Help evolve paid media products, processes, tools and points of view

Requirements

What you’ll need

10+ years of paid media experience, including significant experience developing and overseeing integrated, multi-channel media strategies
Strong agency experience managing multiple clients, teams and competing priorities in a fast-paced environment
Deep understanding of paid social, paid search and programmatic media
Broader experience across CTV, streaming audio, OOH, print and publisher partnerships
Experience developing strategies for both B2B and B2C audiences
Ability to translate business and communications objectives into audience, channel, investment and measurement strategies
Strong client leadership skills and experience advising and presenting to senior-level client stakeholders
Experience managing, mentoring and developing media professionals
Strong understanding of campaign measurement, reporting and optimization
Experience contributing to new business, organic growth, scoping and/or proposal development
Excellent written and verbal communication skills
Collaborative, entrepreneurial leadership style
Strong judgment, organization and attention to detail
Ability to navigate ambiguity and solve problems proactively

Benefits

Comp & perks

End-of-year bonuses based on firm, team and individual performance
Opportunities for advancement
Support for staff development and growth