Vice President of Marketing

Ordio

. Own Ordio’s marketing strategy, budget and operating cadence, focusing on pipeline, customers, ARR, CAC and payback .

Posted 11/9/2026full-timeRemote • GermanyLead💰 €130,000 - €160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS marketing strategy, focusing on pipeline generation, customer acquisition, and revenue growth. Proficient in full-funnel marketing, brand positioning, and team leadership while executing data-driven campaigns across multiple channels.

Highest-signal resume keywords

B2B SaaS Marketing StrategyPipeline GenerationCustomer AcquisitionBrand PositioningTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationConversion OptimisationCampaign Performance AnalysisLifecycle ManagementCRM ManagementSEOContent MarketingCAC AnalysisPipelines EconomicsPerformance Marketing

Soft Skills

CollaborationBuilder MentalityCreative Quality ImprovementCommercial AccountabilityHands-On Execution

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsCRM SystemsReporting ToolsAgency Management

Industry Keywords

B2B SaaSARRCPLClosed WonLower Mid-Market AcquisitionEuropean MarketsGTM PlaybooksSelf-Service TrialsPLG ExperimentsMarketing Team Development

About the role

Key responsibilities & impact

Own Ordio’s marketing strategy, budget and operating cadence, focusing on pipeline, customers, ARR, CAC and payback
Build and scale a measurable demand generation engine across Google, Meta, LinkedIn, organic, content and SEO
Analyze campaign performance, creative, landing pages and conversion
Own the full funnel from first touch through Closed Won, including lifecycle, CRM, nurture and conversion optimisation
Sharpen Ordio’s positioning and messaging across its product suite
Improve brand and creative quality while maintaining commercial accountability
Collaborate with Sales on shared pipeline and revenue goals
Partner with Product on launches, self-service, trials, PLG experiments and conversion loops
Build the team, processes, reporting and agency/freelancer setup
Internationalize the acquisition engine and establish repeatable GTM playbooks for new European markets
Work closely with the CEO, Sales and Product to scale acquisition, improve conversion and expand into new European markets

Requirements

What you’ll need

Significant in house experience in B2B SaaS / software
Experience scaling a SaaS company through a comparable growth stage, ideally somewhere between €3–10m ARR and €15–30m+ ARR
Strong experience with high-volume SMB / Lower Mid-Market acquisition, rather than only enterprise ABM
Proven ability to generate measurable pipeline, customers and revenue through marketing
Strong hands-on knowledge of Google, Meta and LinkedIn, ideally having owned meaningful budgets of €100k+ per month
Strong command of CAC, CPL, conversion, payback, pipeline economics and ARR
Full-funnel mindset from acquisition through Closed Won
Strong understanding of brand, positioning, messaging and creative quality alongside performance marketing
Good understanding of content, SEO, lifecycle, CRM and conversion optimisation
Experience working closely with Sales on shared revenue targets and Product on launches, PLG and positioning
Experience leading and developing a marketing team while remaining willing to go deep into campaigns, numbers and execution
Builder mentality: built or materially improved teams, processes, reporting and acquisition engines
Fluent German and business-fluent English

Benefits

Comp & perks

Competitive compensation & benefits
True ownership of a core growth function with direct impact on pipeline and ARR
A steep learning curve across growth, product, international expansion and company building
Top-tier equipment (MacBook Pro M4 or higher)
Flexible setup: Hybrid or fully remote within Germany
Well-being support: Subsidized gym memberships, wellness initiatives, Jobrad
Inclusive environment and equal-opportunity employment