Director, Consumer Marketing – Dermatology

Organon

. Lead the strategic development of the annual Consumer Marketing plan for U.S.

Posted 11/2/2026full-timeRemote • United StatesLead💰 $168,000 - $285,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing consumer marketing strategies, particularly in Dermatology, with a strong focus on digital-first and social-first approaches. Proven ability to manage budgets, lead cross-functional teams, and navigate regulatory processes while driving measurable business outcomes.

Highest-signal resume keywords

Consumer Marketing Strategy DevelopmentDigital-First Campaign ExecutionBudget Management and Agency PartnershipRegulatory Review Process NavigationLeadership and Cross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsOmnichannel MeasurementCampaign DevelopmentPositioning DevelopmentKPI EstablishmentConsumer Journey MappingSegmentation AnalysisPerformance AccountabilityInfluencer PartnershipsPatient Advocacy Initiatives

Soft Skills

LeadershipCollaborationCommunicationAnalytical ThinkingProblem-Solving

Tools & Technologies

MLR/Veeva PromoMatsDigital Marketing PlatformsSocial Media Management ToolsMarket Research ToolsAttribution Software

Certifications & Qualifications

MBA or Advanced Business Degree

Industry Keywords

DermatologyImmunologyChronic Disease MarketingMarket AccessPayer MarketingConsumer InsightsPatient Access ProgramsSkincareBeauty CategorySocial Community Management

About the role

Key responsibilities & impact

Lead the strategic development of the annual Consumer Marketing plan for U.S. Dermatology
Generate insights, segment patients and caregivers, map journeys, develop positioning, and ensure executional excellence
Champion social-first and digital-first strategies across social, creator/influencer, search, Connected TV, and programmatic channels
Lead end-to-end campaigns from strategy through creative development and omnichannel activation across paid, owned, and earned channels
Shape consumer identity and messaging across Atopic Dermatitis and Psoriasis for adults, parents, and caregivers
Develop and lead Consumer Medicaid strategy with Market Access and Payer Marketing
Partner cross-functionally with HCP Marketing, Sales, Strategic Relations, Market Access, Medical Affairs, Patient Services, Digital, and Analytics
Manage large budgets and agency partners, including forecasting, reallocation, and performance accountability
Establish KPIs and measurement frameworks linking consumer activity to business outcomes
Collaborate with Market Research & Insights on trends, consumer needs, messaging, and performance optimization
Support patient advocacy partnerships and disease-awareness initiatives
Represent Dermatology in enterprise forums and integrated planning discussions
Coach and develop direct and indirect team members
Ensure compliant execution through MLR/Veeva PromoMats processes
Report to the Executive Director, US Dermatology Marketing

Requirements

What you’ll need

BA/BS
Minimum 10 years of marketing experience, with at least 5 years in consumer marketing
Proven success developing and launching consumer campaigns with a social-first, digital-first approach
Experience managing budgets and agency partners across media, creative, and social
Demonstrated success leading strategic and tactical planning for in-line or launch brands
Strong leadership and collaboration skills, with ability to influence across commercial, medical, market access, and corporate functions
Excellent communication, analytical, and problem-solving capabilities
Experience navigating regulated review processes (e.g., MLR/Veeva PromoMats, or comparable legal and regulatory review)
Willingness to travel as needed
US and PR residents only
MBA or advanced business degree preferred
Prior people management experience preferred
Experience with Medicaid, market access, or payer marketing, including patient access and savings programs preferred
Dermatology, Immunology, chronic disease marketing, or skincare/beauty category experience preferred
Experience marketing across multiple indications or patient populations, including pediatric and caregiver audiences preferred
Strong analytical and storytelling skills; experience with marketing analytics, attribution, and omnichannel measurement preferred
Experience with influencer/creator partnerships and social community management preferred
No visa sponsorship

Benefits

Comp & perks

Retirement savings plan
Paid vacation and holiday time
Paid caregiver/parental and medical leave
Medical, prescription drug, dental, and vision coverage
Hybrid and remote work arrangements
No relocation required