Director, Consumer Marketing – US Dermatology

Organon

. Lead the annual Consumer Marketing plan for U.S.

Posted 11/2/2026full-timeRemote • United StatesLead💰 $168,000 - $285,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading consumer marketing strategies within the Dermatology sector, focusing on digital-first and social-first approaches. Proven ability to manage budgets, collaborate across functions, and execute compliant marketing initiatives.

Highest-signal resume keywords

Consumer Marketing StrategyDigital-First Campaign DevelopmentBudget ManagementLeadership and CollaborationRegulatory Review Navigation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsOmnichannel MeasurementCampaign DevelopmentSegmentationJourney MappingPositioningKPI EstablishmentConsumer InsightsAtopic Dermatitis MarketingPsoriasis Marketing

Soft Skills

Excellent CommunicationAnalytical Problem-SolvingInfluencing SkillsCoaching and Development

Tools & Technologies

MLR/Veeva PromoMatsProgrammatic AdvertisingSocial Media PlatformsConnected TV

Certifications & Qualifications

MBA or Advanced Business Degree

Industry Keywords

Pharma MarketingDermatologyHealthcareOTCCPGMarket AccessPayer MarketingChronic Disease MarketingSkincareBeauty

About the role

Key responsibilities & impact

Lead the annual Consumer Marketing plan for U.S. Dermatology, including insights, segmentation, journey mapping, positioning, and execution
Build social-first and digital-first strategies across social, creator/influencer, search, Connected TV, programmatic, and selected traditional channels
Lead campaigns end to end from strategy through creative development and omnichannel activation across paid, owned, and earned channels
Shape consumer identity and messaging for Atopic Dermatitis and Psoriasis across adult and caregiver audiences
Develop and lead Consumer Medicaid strategy with Market Access and Payer Marketing
Partner with HCP Marketing, Sales, Strategic Relations/Peer-to-Peer, Market Access/Payer Marketing, Medical Affairs, Patient Services, Digital, and Analytics
Manage large budgets and media, creative, and social agency partners, including forecasting, reallocation, and ROI accountability
Establish KPIs and measurement frameworks linking consumer activity to business outcomes
Collaborate with Market Research & Insights on trends, consumer needs, messaging, and performance optimization
Support patient advocacy partnerships and disease-awareness initiatives
Represent Dermatology in enterprise forums and integrated planning discussions
Coach and develop direct and indirect team members
Ensure compliant execution through MLR/Veeva PromoMats processes

Requirements

What you’ll need

BA/BS
Minimum 10 years of marketing experience
At least 5 years in consumer marketing in Pharma, Dermatology, OTC, Healthcare, Beauty, CPG, or similar consumer industry
Proven success developing and launching consumer campaigns with a social-first, digital-first approach
Experience managing budgets and agency partners across media, creative, and social
Demonstrated success leading strategic and tactical planning for in-line or launch brands
Strong leadership and collaboration skills, with ability to influence across commercial, medical, market access, and corporate functions
Excellent communication, analytical, and problem-solving capabilities
Experience navigating regulated review processes such as MLR/Veeva PromoMats or comparable legal and regulatory review
Willingness to travel as needed
MBA or advanced business degree preferred
Prior people management experience preferred
Experience with Medicaid, market access, or payer marketing preferred
Dermatology, Immunology, chronic disease marketing, or skincare/beauty category experience preferred
Experience marketing across multiple indications or patient populations, including pediatric and caregiver audiences preferred
Strong analytical and storytelling skills; experience with marketing analytics, attribution, and omnichannel measurement preferred
Experience with influencer/creator partnerships and social community management preferred
Must be a US or Puerto Rico resident
Must satisfy applicable travel and credentialing requirements, including associated vaccination prerequisites
Valid visa sponsorship is not available

Benefits

Comp & perks

Retirement savings plan
Paid vacation and holiday time
Paid caregiver/parental and medical leave
Medical, prescription drug, dental, and vision coverage
Hybrid and remote work arrangements
No relocation
Equal Opportunity Employer inclusion, innovation, and belonging commitment