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Category Manager – Marketing
Origin Amenity Solutions. Create, own, drive and deliver the marketing strategy and annual plan for the product category .
About the role
Key responsibilities & impact- Create, own, drive and deliver the marketing strategy and annual plan for the product category
- Develop category positioning and messaging aligned to customer needs and business objectives
- Translate business goals into actionable marketing plans and campaigns
- Manage category marketing budgets and forecast spend
- Lead integrated marketing campaigns across digital and offline channels
- Coordinate with internal teams and agencies to deliver campaign assets on time and to agreed objectives
- Analyse market trends, customer insights and competitor activity
- Use data and performance metrics to optimise campaigns and recommend improvements
- Identify category growth opportunities
- Partner with product development, sales, commercial and supply chain teams on product launches and lifecycle management
- Provide category expertise and marketing guidance to internal stakeholders
- Support sales teams with tools, training and materials
- Define, develop and deliver the customer proposition for the Origin Ground Protection product range
- Drive category sales and margin performance by guiding and supporting sales activity, including joint customer visits and support for key projects and new prospect accounts
- Ensure category marketing aligns with brand guidelines
- Monitor and report category performance against KPIs
- Test, learn and refine marketing activity to drive ROI
- Assess market trends, competitor activity and legislative changes to identify new product development opportunities
- Manage the product lifecycle from cradle to grave
- Work with Procurement to manage suppliers, negotiate purchase pricing and maintain a cost-efficient supply chain
- Develop supplier relationships covering technical exchange, production, supply and quality standards
- Coordinate the category product portfolio across Origin Landscapes
- Provide technical education internally and externally
- Drive the category and wider-range specification strategy with the specification team
Requirements
What you’ll need- Proven experience in a marketing manager or category marketing role
- Experience developing and delivering category or product marketing strategies
- Strong commercial awareness and ability to use insight and data
- Excellent stakeholder management and communication skills
- Strong project management and organisational skills
- Ability to easily commute to either Knaresborough or Snitterby
- Degree or equivalent experience in Marketing, Business or a related discipline is desirable
- Experience within a related product or technical category is desirable
- Experience working cross-functionally with sales and product teams is desirable
- Knowledge of digital marketing platforms and analytics is desirable
Benefits
Comp & perks- No benefits, perks, or compensation extras are specified in the posting