Origin Amenity Solutions

Procurement

• Create, own, drive and deliver the marketing strategy and annual plan for the product category
• Develop category positioning and messaging aligned to customer needs and business objectives
• Translate business goals into actionable marketing plans and campaigns
• Manage category marketing budgets and forecast spend
• Lead integrated marketing campaigns across digital and offline channels
• Coordinate with internal teams and agencies to deliver campaign assets on time and to agreed objectives
• Analyse market trends, customer insights and competitor activity
• Use data and performance metrics to optimise campaigns and recommend improvements
• Identify category growth opportunities
• Partner with product development, sales, commercial and supply chain teams on product launches and lifecycle management
• Provide category expertise and marketing guidance to internal stakeholders
• Support sales teams with tools, training and materials
• Define, develop and deliver the customer proposition for the Origin Ground Protection product range
• Drive category sales and margin performance by guiding and supporting sales activity, including joint customer visits and support for key projects and new prospect accounts
• Ensure category marketing aligns with brand guidelines
• Monitor and report category performance against KPIs
• Test, learn and refine marketing activity to drive ROI
• Assess market trends, competitor activity and legislative changes to identify new product development opportunities
• Manage the product lifecycle from cradle to grave
• Work with Procurement to manage suppliers, negotiate purchase pricing and maintain a cost-efficient supply chain
• Develop supplier relationships covering technical exchange, production, supply and quality standards
• Coordinate the category product portfolio across Origin Landscapes
• Provide technical education internally and externally
• Drive the category and wider-range specification strategy with the specification team

Category Manager – Marketing