Campaign Marketing Manager

Origina

. Plan and execute multi-channel integrated marketing campaigns supporting Origina's growth objectives .

Posted 11/6/2026full-timeDublin • IrelandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated B2B marketing campaigns, with a strong focus on account-based marketing, customer engagement, and demand generation. Proven ability to coordinate cross-functional initiatives and optimize marketing performance through data-driven strategies.

Highest-signal resume keywords

Integrated B2B Marketing Campaign ManagementAccount-Based MarketingDemand GenerationProject ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance MonitoringCustomer MarketingLifecycle MarketingPipeline CreationGo-To-Market Execution

Soft Skills

Organizational AbilitiesCommunication SkillsOwnershipAccountabilityInitiative

Tools & Technologies

HubSpotCRM Platforms

Industry Keywords

B2B Technology MarketingEnterprise SoftwareTechnology ServicesChannel EcosystemsHigh-Growth Technology Companies

About the role

Key responsibilities & impact

Plan and execute multi-channel integrated marketing campaigns supporting Origina's growth objectives
Coordinate campaign delivery across email, digital, content, webinars, events, paid media, social and account-based marketing
Ensure campaigns are delivered on time, on budget and aligned with business priorities
Monitor campaign performance and continuously optimise results
Manage and maintain Origina's global marketing calendar with Marketing Operations
Coordinate and prioritise campaign activity across regions, audiences and business objectives
Maintain visibility of launches, customer communications, partner activities and strategic initiatives
Identify dependencies, risks and opportunities to improve marketing effectiveness
Support planning and execution of Account-Based Marketing programs targeting strategic accounts
Coordinate personalised campaigns, content and outreach for priority accounts
Develop account engagement plans and track ABM performance
Develop customer marketing programs supporting engagement, adoption, retention, expansion, upsell and cross-sell
Deliver customer communication plans for business initiatives and product launches
Identify opportunities for advocacy, references and customer stories
Develop and execute partner marketing programs generating engagement and pipeline
Create partner enablement assets, campaign-in-a-box programs and go-to-market toolkits
Coordinate co-branded webinars and demand-generation programs with key partners
Partner with Product Marketing and Sales to launch new services, offers and strategic initiatives
Coordinate cross-functional go-to-market activities from planning through execution
Act as a central coordination point across marketing programs and stakeholders
Test new ideas, channels and approaches to improve performance
Take ownership of outcomes and continuously improve marketing impact

Requirements

What you’ll need

Proven experience managing integrated B2B marketing campaigns
Experience in customer marketing, lifecycle marketing, account-based marketing or partner marketing
Strong understanding of demand generation, pipeline creation and go-to-market execution
Experience coordinating multiple campaigns and stakeholders simultaneously
Strong project management and organisational abilities
Experience collaborating closely with Sales, Customer Success and Partnerships teams
Excellent communication and stakeholder management skills
Ability to manage competing priorities in a fast-paced environment
Data-driven mindset and commitment to continuous improvement
High levels of ownership, accountability and initiative
Experience working with HubSpot and CRM platforms
Experience within B2B technology marketing is preferred
Experience in enterprise software, technology services, channel ecosystems or high-growth technology companies is highly advantageous

Benefits

Comp & perks

Hybrid work arrangement with 2 days per week in the Dublin office
Equal opportunity and inclusive workplace