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Origina

Marketing Operations, Email Marketing Manager

Origina

. Own and optimise marketing automation platforms, Zoho/HubSpot/Demandbase integrations and lead management processes .

Posted 11/6/2026full-timeDublin • IrelandMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Marketing Operations and Automation, with a strong focus on lead management, email marketing, and data analysis to drive pipeline and revenue outcomes. Proven ability to optimize marketing processes and collaborate effectively with Sales teams in a B2B technology environment.

Highest-signal resume keywords
Marketing AutomationHubSpotLead ManagementEmail MarketingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead ScoringFunnel ReportingEmail Campaign ExecutionA/B TestingAudience SegmentationReporting AccuracyProcess AutomationCompliance ManagementDashboard DevelopmentOperational Efficiency
Soft Skills
Project ManagementOrganizational SkillsCommunication SkillsStakeholder ManagementContinuous Improvement Mindset
Tools & Technologies
ZohoDemandbaseMarketing Deployment CalendarEmail Deliverability ToolsSubscription Management Systems
Industry Keywords
B2B Technology MarketingHigh-Growth Technology CompanyMarketing Performance ReviewsSales CollaborationRevenue Processes

About the role

Key responsibilities & impact
  • Own and optimise marketing automation platforms, Zoho/HubSpot/Demandbase integrations and lead management processes
  • Review and optimise lead lifecycle stages, scoring models and routing rules
  • Ensure data quality, compliance and reporting accuracy across marketing systems
  • Work with Sales to improve lead handover, qualification and conversion processes
  • Develop dashboards and reporting connecting marketing activity to pipeline and revenue outcomes
  • Identify opportunities to automate processes and improve operational efficiency
  • Manage the marketing deployment calendar
  • Build and execute email campaigns
  • Develop audience segmentation strategies
  • Create automated nurture journeys aligned to buying stages
  • Monitor campaign performance, analyse results and optimise programs
  • Manage email deliverability, subscription management and compliance
  • Conduct A/B testing to improve open rates, engagement and conversions
  • Provide analysis on campaign performance, conversion rates and pipeline generation
  • Support attribution, reporting, forecasting, planning and marketing performance reviews
  • Continuously improve marketing systems and processes
  • Test new technologies and approaches
  • Collaborate across Sales, Marketing, CAMS and Channel
  • Establish scalable marketing foundations supporting Origina’s growth

Requirements

What you’ll need
  • Proven experience in Marketing Operations, Marketing Automation or Email Marketing
  • Hands-on experience with HubSpot, or ability to pick up new technology easily
  • Strong understanding of lead management, lead scoring and funnel reporting
  • Experience creating and optimising email marketing and nurture programs
  • Strong analytical skills and confidence working with data and reporting
  • Excellent project management and organisational skills
  • Experience working closely with Sales teams and revenue processes
  • Continuous improvement mindset and attention to detail
  • Strong communication and stakeholder management skills
  • Experience within B2B technology marketing preferred
  • Experience in a scale-up or high-growth technology company highly desirable

Benefits

Comp & perks
  • Permanent, full-time employment
  • Equal opportunity employer
  • Inclusive workplace committed to fairness, trust, relationships, and opportunities