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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Operations and Automation, with a strong focus on lead management, email marketing, and data analysis to drive pipeline and revenue outcomes. Proven ability to optimize marketing processes and collaborate effectively with Sales teams in a B2B technology environment.
Highest-signal resume keywords
Marketing AutomationHubSpotLead ManagementEmail MarketingData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead ScoringFunnel ReportingEmail Campaign ExecutionA/B TestingAudience SegmentationReporting AccuracyProcess AutomationCompliance ManagementDashboard DevelopmentOperational Efficiency
Soft Skills
Project ManagementOrganizational SkillsCommunication SkillsStakeholder ManagementContinuous Improvement Mindset
Tools & Technologies
ZohoDemandbaseMarketing Deployment CalendarEmail Deliverability ToolsSubscription Management Systems
Industry Keywords
B2B Technology MarketingHigh-Growth Technology CompanyMarketing Performance ReviewsSales CollaborationRevenue Processes
About the role
Key responsibilities & impact- Own and optimise marketing automation platforms, Zoho/HubSpot/Demandbase integrations and lead management processes
- Review and optimise lead lifecycle stages, scoring models and routing rules
- Ensure data quality, compliance and reporting accuracy across marketing systems
- Work with Sales to improve lead handover, qualification and conversion processes
- Develop dashboards and reporting connecting marketing activity to pipeline and revenue outcomes
- Identify opportunities to automate processes and improve operational efficiency
- Manage the marketing deployment calendar
- Build and execute email campaigns
- Develop audience segmentation strategies
- Create automated nurture journeys aligned to buying stages
- Monitor campaign performance, analyse results and optimise programs
- Manage email deliverability, subscription management and compliance
- Conduct A/B testing to improve open rates, engagement and conversions
- Provide analysis on campaign performance, conversion rates and pipeline generation
- Support attribution, reporting, forecasting, planning and marketing performance reviews
- Continuously improve marketing systems and processes
- Test new technologies and approaches
- Collaborate across Sales, Marketing, CAMS and Channel
- Establish scalable marketing foundations supporting Origina’s growth
Requirements
What you’ll need- Proven experience in Marketing Operations, Marketing Automation or Email Marketing
- Hands-on experience with HubSpot, or ability to pick up new technology easily
- Strong understanding of lead management, lead scoring and funnel reporting
- Experience creating and optimising email marketing and nurture programs
- Strong analytical skills and confidence working with data and reporting
- Excellent project management and organisational skills
- Experience working closely with Sales teams and revenue processes
- Continuous improvement mindset and attention to detail
- Strong communication and stakeholder management skills
- Experience within B2B technology marketing preferred
- Experience in a scale-up or high-growth technology company highly desirable
Benefits
Comp & perks- Permanent, full-time employment
- Equal opportunity employer
- Inclusive workplace committed to fairness, trust, relationships, and opportunities
