Marketing Manager

Orisha

. Co-lead the Healthcare acquisition strategy through marketing automation, white papers, blog articles, email campaigns, webinars, and trade shows .

Posted 10/22/2026full-timeParis • FranceMid-LevelSenior💰 €32,000 - €35,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B operational marketing with a strong focus on campaign execution, lead generation, and performance analysis. Proficient in managing CMS platforms like Webflow and utilizing Salesforce for tracking and optimizing marketing initiatives.

Highest-signal resume keywords

B2B Operational MarketingWebflow CMS ManagementSalesforce ExperienceSEO Best PracticesCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationContent CreationEmail Campaign DesignUX/UI OptimizationPerformance TrackingLead GenerationKPI AnalysisCopywritingVisual Asset CreationTrade Show Coordination

Soft Skills

AutonomousProactiveCreative WritingProject Management

Tools & Technologies

SalesforceWebflowGemini

Industry Keywords

HealthcareSocial CareInsuranceB2B Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Co-lead the Healthcare acquisition strategy through marketing automation, white papers, blog articles, email campaigns, webinars, and trade shows
Structure and deploy the first Insurance acquisition initiatives in collaboration with the sales teams
Execute campaigns from A to Z: write messaging, create visual assets, coordinate activities, distribute content, and track performance in Salesforce
Write and publish offering pages, landing pages, articles, and customer testimonials
Structure and integrate pages in Webflow while optimizing UX/UI and calls to action
Adapt the editorial approach to target audiences and apply SEO best practices
Design and distribute email campaigns, newsletters, and LinkedIn posts
Organize participation in professional trade shows, manage booths, coordinate logistics, and process post-event leads
Lead the organization of User Clubs
Analyze performance: conversion, traffic, open and click-through rates, and MQL/SQL generation
Work regularly with the sales teams to assess lead quality and refine acquisition initiatives
Use Gemini to support creativity and productivity

Requirements

What you’ll need

5 to 7 years of experience in B2B operational marketing
Comfortable managing CMS platforms, with experience using Webflow
Previous experience with Salesforce is a plus
Results- and KPI-oriented, with a focus on lead volume, conversions, and traffic
Strong writing and creative skills, with the ability to make complex offerings accessible
Autonomous and proactive in a project-based environment
Knowledge of the healthcare, social care, or insurance sectors is a plus
Hands-on experience and pragmatism are valued over a traditional academic profile

Benefits

Comp & perks

CGRM supplementary health insurance, 50% covered by the company
50% of transportation costs covered
Meal vouchers valued at €9 per day, with 60% covered by Orisha
Works Council benefits (CSE)
Two remote-work days per week after the onboarding and skills-development period
Business travel expenses covered by the company
€25 daily travel allowance