Director, Brand Strategy – HCP Engagement, Rare Neurology

Otsuka Pharmaceutical Companies (U.S.)

. Lead the integrated annual brand plan and branded HCP strategy and execution system .

Posted 9/22/2026full-timeRemote • United StatesLead💰 $186,489 - $278,875 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in HCP marketing and brand strategy execution within the pharmaceutical industry, with a strong focus on product positioning, launch leadership, and cross-functional collaboration. Proven ability to optimize performance through analytics and manage agency relationships effectively.

Highest-signal resume keywords

HCP Marketing ExpertiseProduct Launch LeadershipBrand Positioning DevelopmentAgency ManagementMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Branded HCP StrategyClaims StrategyAudience SegmentationPerformance OptimizationMarket ResearchForecastingDigital Experience DevelopmentBudget ManagementLifecycle ManagementPre-launch Strategy

Soft Skills

LeadershipCommunicationPresentationBusiness Partnering

Tools & Technologies

CRM ProgramsMedia PlansField Launch ToolsIntegrated Channel Plans

Certifications & Qualifications

MBARelevant Graduate Degree

Industry Keywords

Pharmaceutical IndustryRare Disease CommercializationNeurologyNeuromuscularGenetically Defined Population

About the role

Key responsibilities & impact

Lead the integrated annual brand plan and branded HCP strategy and execution system
Lead product positioning, HCP segmentation, claims strategy, and branded HCP launch asset development before approval
Own branded HCP strategy, content, promotion, peer-to-peer programs, congresses, field tools, budget, and performance after approval
Lead branded HCP execution through launch and lifecycle, updating messages as data and labeling evolve
Develop brand positioning, launch narrative, and claims strategy across label scenarios
Define HCP audience segmentation and engagement strategy for specialists and referring clinicians
Direct agency-of-record branded workstreams and manage the branded asset pipeline through MLR review
Build product and HCP digital experiences, including websites, CRM programs, and media plans
Develop field launch tools and readiness materials
Lead annual brand planning, budget recommendations, agency direction, HCP promotion, and coordinated channel execution
Optimize performance using channel and engagement analytics
Partner with TLL, Account Managers, Medical Affairs, Market Access, HEOR, Regulatory, Legal, and cross-functional launch teams
Translate branded HCP priorities into integrated channel plans, data and technology requirements, execution roadmaps, and performance measures
Co-lead the advertising Agency of Record relationship
Lead congress strategy, budget, and execution
Lead branded HCP peer-to-peer programs following approval
Represent branded HCP strategy in cross-functional launch planning and coordinate priorities across functions

Requirements

What you’ll need

10–12 years of commercial experience in the US pharmaceutical industry
Expertise in HCP marketing, new product launches, access, and market analysis
Strong leadership, communication, presentation, and business partnering abilities
Prior rare disease commercialization experience required
Neurology, neuromuscular, or genetically defined population experience strongly preferred
Demonstrated pre-launch and launch leadership, including brand building before approval and within pre-approval promotional boundaries
Demonstrated success developing and executing marketing strategy, agency management, market research, and forecasting
MBA or relevant graduate degree preferred
Up to 30% travel based on business needs

Benefits

Comp & perks

Comprehensive medical, dental, vision, and prescription drug coverage
Company-provided basic life insurance
Accidental death and dismemberment insurance
Short-term and long-term disability insurance
Tuition reimbursement
Student loan assistance
Generous 401(k) match
Flexible time off
Paid holidays
Paid leave programs
Other company-provided benefits
Up to 30% travel based on business needs