Director, HCP Marketing

Otsuka Pharmaceutical Companies (U.S.)

. Develop and execute the HCP engagement strategy for Centanafadine, AAD, or MDD/PTSD .

Posted 10/9/2026full-timeRemote • United StatesLead💰 $186,489 - $278,875 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing HCP engagement strategies, with a strong focus on omnichannel marketing and brand positioning. Proven ability to leverage market research and insights to optimize promotional investments and enhance patient access programs.

Highest-signal resume keywords

HCP Engagement Strategy DevelopmentOmnichannel Marketing ExpertiseMarket Research and Competitive AnalysisBudget Management and ROI OptimizationCross-Functional Team Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Pharmaceutical MarketingField Sales EnablementPromotional Tool DevelopmentKOL EngagementData AnalysisMarketing Budget ManagementEvidence-Based MessagingPatient Access ProgramsFormulary PositioningSpeaker Program Oversight

Soft Skills

CollaborationCommunicationAnalytical SkillsVendor ManagementPrioritization

Certifications & Qualifications

Bachelor’s Degree in BusinessBachelor’s Degree in MarketingMBA Preferred

Industry Keywords

CNSPsychiatryNeurologyOmnichannel EngagementCommercial OperationsRegulatory CompliancePromotional ExecutionKPI TrackingMarket AccessNPP

About the role

Key responsibilities & impact

Develop and execute the HCP engagement strategy for Centanafadine, AAD, or MDD/PTSD
Ensure effective brand positioning, promotional execution, and omnichannel engagement among HCPs
Collaborate with sales, market access, medical affairs, and commercial operations
Lead HCP omnichannel strategy integrating digital, NPP, and personal engagement
Develop promotional tools, messaging, and training resources for field sales
Identify and engage KOLs with medical and sales teams
Oversee speaker programs and congress presence
Develop and execute a comprehensive commercial KOL engagement plan
Use market research, HCP insights, and competitive analysis to refine strategies
Ensure differentiated, evidence-based, and compelling brand messaging
Create market access pull-through strategies, including reimbursement support, patient access programs, and formulary positioning
Coordinate with medical, regulatory, and commercial operations teams for compliant execution
Establish and track KPIs to measure effectiveness and optimize promotional investments
Oversee marketing budgets and resource allocation to maximize ROI

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or a related field
8+ years of pharmaceutical marketing experience
Experience focused on HCP engagement, omnichannel marketing, or field sales enablement
Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
Proven ability to develop and execute HCP engagement strategies, including NPP, field support, and speaker programs
Omnichannel marketing expertise, including digital and traditional HCP engagement tactics
Strong analytical skills and ability to leverage data and insights
Ability to plan and manage large investments and marketing budgets to optimize ROI
Excellent collaboration and communication skills
Experience working in cross-functional teams
Experience managing vendors and agency partners
Ability to work in a matrixed environment and balance multiple priorities
MBA preferred

Benefits

Comp & perks

Comprehensive medical, dental, vision, and prescription drug coverage
Company-provided basic life insurance
Accidental death and dismemberment insurance
Short-term and long-term disability insurance
Tuition reimbursement
Student loan assistance
Generous 401(k) match
Flexible time off
Paid holidays
Paid leave programs
Other company-provided benefits
Incentive opportunity