Director, Market Development – Patient Journey, Rare Neurology

Otsuka Pharmaceutical Companies (U.S.)

. Lead strategy and programs reducing barriers to disease recognition, specialist referral, diagnosis, genetic testing and counseling, and connection to specialty care .

Posted 9/22/2026full-timeRemote • United StatesLead💰 $186,489 - $278,875 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading unbranded and branded disease education and marketing programs within the biopharmaceutical industry, with a strong focus on patient engagement and advocacy partnerships. Proven ability to develop and execute omnichannel strategies, manage budgets, and analyze market data to drive successful product launches and patient support initiatives.

Highest-signal resume keywords

10+ Years Commercial ExperienceRare Disease CommercializationUnbranded Education Program DevelopmentPatient Advocacy PartnershipOmnichannel Engagement Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market DevelopmentDisease EducationPatient MarketingDigital EngagementNew-Product LaunchesMarket AnalysisCompliance ManagementPerformance MeasurementGenetic Testing Program DevelopmentSymptom Education

Soft Skills

LeadershipCollaborationStrategic PlanningCommunicationProblem Solving

Tools & Technologies

Marketing TechnologyData Analysis ToolsChannel-Orchestration StandardsAudience-Journey Frameworks

Certifications & Qualifications

MBA or Relevant Graduate Degree

Industry Keywords

Biopharmaceutical IndustryDiagnosticsGeneticsNeurologyPatient ServicesHCP EngagementMarket AccessAdvocacy OrganizationsPatient JourneyCongress Strategy

About the role

Key responsibilities & impact

Lead strategy and programs reducing barriers to disease recognition, specialist referral, diagnosis, genetic testing and counseling, and connection to specialty care
Lead compliant, unbranded disease education and diagnostic-pathway readiness before approval
Lead branded patient and caregiver marketing following approval
Partner with Patient Services on support-experience and persistence programs using aggregate, deidentified data
Own omnichannel strategy and execution for unbranded market-development and disease-education programs and, following approval, branded patient and caregiver programs
Establish shared audience-journey frameworks, channel-orchestration standards, marketing-technology and data requirements, and measurement approaches
Lead development, execution, and measurement of unbranded HCP disease-state peer-to-peer programs
Build symptom- and pathway-oriented education for patients, caregivers, and clinicians
Define commercial requirements for genetic-testing access programs
Own the annual plan, budget, agency and vendor execution, and aggregate performance measures
Serve as primary marketing liaison to the Omnichannel Business Partner
Co-lead the advertising Agency of Record relationship
Identify recurring system-level barriers using research, advocacy insights, and aggregate data
Lead commercial responses to recurring genetic-testing, specialist-referral, treatment-center connection, and support barriers
Lead or support patient and caregiver advisory boards
Partner with advocacy organizations to extend education, referral, and support resources
Coordinate with National Patient Advocacy on strategy, funding governance, and content independence
Partner with Medical Affairs, Market Access, HUB/Patient Services, TLL, Account Managers, and Brand Strategy & HCP Engagement
Set national market-development and patient-journey priorities and equip field teams with approved programs and aggregate insights
Contribute to congress strategy and cross-functional launch planning

Requirements

What you’ll need

At least 10 years of commercial experience in the U.S. biopharmaceutical industry
Experience including market development, disease education, patient marketing, digital and omnichannel engagement, new-product launches, and market analysis
Recent rare disease commercialization experience required
Demonstrated pre-launch experience building compliant unbranded education and pathway programs
Post-approval patient marketing experience
Demonstrated success partnering with patient advocacy organizations under appropriate governance
Diagnostics, genetics, neurology, or diagnostic-pathway market development strongly preferred
MBA or relevant graduate degree preferred
Up to 30% travel based on business needs

Benefits

Comp & perks

Incentive opportunity
Comprehensive medical, dental, vision, and prescription drug coverage
Company-provided basic life insurance
Accidental death and dismemberment insurance
Short-term and long-term disability insurance
Tuition reimbursement
Student loan assistance
Generous 401(k) match
Flexible time off
Paid holidays
Paid leave programs
Other company-provided benefits