Executive Director, Brand Lead, Specialty Psychiatry

Otsuka Pharmaceutical Companies (U.S.)

. Lead commercialization and management of a portfolio of specialty psychiatric therapies in the United States .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $249,973 - $388,125 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commercialization strategies and lifecycle management for specialty psychiatric therapies, with a strong focus on cross-functional collaboration, financial acumen, and market access. Proven ability to develop integrated business plans and value propositions that drive P&L goals and enhance customer engagement.

Highest-signal resume keywords

Pharmaceutical Commercial ExperienceCNS, Neurology, Psychiatry ExpertiseOmnichannel Marketing ExpertiseP&L ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercialization StrategyLifecycle ManagementMarket AccessBudget ManagementForecastingBrand StrategyPortfolio ManagementAccount MarketingValue Proposition DevelopmentClinical Workflow Integration

Soft Skills

People LeadershipInfluencing SkillsEffective CommunicationCollaboration SkillsStrategic Thinking

Certifications & Qualifications

MBA Preferred

Industry Keywords

Specialty Psychiatric TherapiesHCP MarketingConsumer MarketingIntegrated Evidence PlansHigh-Touch TherapeuticsREMSSpecialty DistributionBuy and BillHealthcare Delivery ModelsMatrixed Environment

About the role

Key responsibilities & impact

Lead commercialization and management of a portfolio of specialty psychiatric therapies in the United States
Set strategic direction, performance objectives, and lifecycle management for pharmaceutical brands
Drive cross-functional alignment across marketing, sales, medical, market access, and operations
Develop and execute integrated business plans to meet P&L goals
Lead pre- and post-launch commercialization responsibilities and P&L ownership
Steer global lifecycle management, portfolio strategy, and launch planning for pipeline assets
Develop go-to-market models, account value propositions, evidence needs, omnichannel initiatives, and cross-functional investments
Develop and implement the customer engagement model for TSND-201 and the future specialty portfolio
Lead commercialization strategy and competitive market positioning for TSND-201
Build commercial strategies and infrastructure for a specialty psychiatric portfolio
Oversee HCP, provider account, consumer, and site-of-care marketing
Lead HCP marketing initiatives including field promotion, digital and non-personal promotion, speaker programs, KOL and professional engagement, and congress strategies
Guide consumer marketing, patient and caregiver awareness, education, engagement, and direct-to-consumer initiatives
Build value propositions and marketing plans for sites of care, IDNs, and provider accounts
Own net sales forecasts, promotional mix optimization, budget planning, portfolio valuation, and investment alignment
Oversee TSND-201 launch execution and integrated cross-functional readiness plans
Lead and develop HCP, provider account, and consumer franchise directors/marketers
Use market research, analytics, and competitive intelligence to shape strategy and tactics
Collaborate with market access, sales, medical, clinical development, communications, finance, commercial operations, and senior leadership

Requirements

What you’ll need

Bachelor’s degree in Business or a related field
MBA preferred
15+ years of pharmaceutical commercial experience
Strong background in CNS, neurology, psychiatry, and/or related therapeutic areas and commercial models
Experience with provider and site-of-care account marketing, practice economics and reimbursement, specialty buy and bill, operational workflows, and support services for complex high-touch therapeutics
Experience in a portfolio of related or integrated products is desired
Leadership in brand and portfolio strategy, launch planning, and lifecycle management, including assets with multiple indications
Ability to partner with R&D and Medical Affairs on integrated evidence plans and strategies
Experience leading HCP and consumer marketing functions
Experience developing clinical, economic, and operational value propositions for provider accounts and site-of-care marketing plans
Experience leading highly complex brands involving REMS, specialty distribution, buy and bill, new healthcare delivery models, and integration into clinical workflows
Experience in market access, sales, and/or commercial operations highly preferred
Strong cross-functional collaboration skills with R&D, Medical, and Global colleagues
Omnichannel marketing expertise, including digital, non-personal promotion (NPP), and traditional engagement strategies
Financial acumen, including budget management, marketing ROI optimization, forecasting, and P&L management
People leadership skills and experience managing and developing high-performing teams
Ability to influence and communicate effectively with executive leadership, cross-functional teams, and external stakeholders
Experience working in a matrixed environment and managing multiple priorities and complex brand challenges

Benefits

Comp & perks

Comprehensive medical, dental, vision, and prescription drug coverage
Company-provided basic life insurance
Accidental death and dismemberment insurance
Short-term and long-term disability insurance
Tuition reimbursement
Student loan assistance
Generous 401(k) match
Flexible time off
Paid holidays
Paid leave programs
Incentive opportunity