Senior Social Media Content Specialist

Otter Products

. Create and optimize content for the social media calendar in alignment with brand calendars and objectives .

Posted 9/21/2026full-timeFort Collins • Colorado • United StatesSenior💰 $92,000 - $108,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media content creation and optimization, with a strong focus on graphic design and video production for various platforms. Proficient in managing social media strategies, monitoring KPIs, and collaborating with creative teams to achieve brand objectives.

Highest-signal resume keywords

Social Media MarketingContent CreationAdobe Creative SuiteGraphic DesignVideo Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content OptimizationPhoto EditingVideo EditingGraphic DesignSocial Media StrategyKPI MonitoringCopywritingSocial CommerceECommerce Content ProductionInfluencer Marketing

Soft Skills

CollaborationCreative IdeationProblem-SolvingRelationship Building

Tools & Technologies

Social Media ToolsContent Libraries

Industry Keywords

Social MediaBrand ObjectivesEngagementVCRReachPaid MediaInternal EventsExternal Events

About the role

Key responsibilities & impact

Create and optimize content for the social media calendar in alignment with brand calendars and objectives
Shoot and edit photos, graphics, Stories, videos, and GIFs for social media channels
Ideate and pitch creative concepts for Meta, TikTok, Pinterest, YouTube, LinkedIn, and other platforms
Collaborate with Social and Creative teams on deliverables, timelines, updates, and problem-solving
Assist in planning and implementing everyday and long-term social media strategies and campaigns
Produce content for social platforms, social commerce, eCommerce, and paid media
Attend internal and external events; support concepting, shot lists, footage capture, and final content creation
Monitor social media topics and trends and apply them to brand objectives
Monitor KPIs including engagement, VCR, and reach
Maintain social content libraries and social media tools
Manage, brief, and obtain approval for influencer and brand ambassador content with the Sr. Manager, Social Media
Assist with influencer marketing, including designing mailer boxes and cards and distributing seeding kits
Build relationships with in-house and external Creative teams
Perform light copywriting as needed
Follow safety policies and contribute to a safe working environment
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in marketing or equivalent is required; experience in lieu of degree may be considered
Minimum of five years of professional-level social media marketing experience, with a focus on content creation (graphic design & video) for key social media platforms
Strong design and social portfolio demonstrating social media design experience
Online portfolio required with candidate submission
Experience with Adobe Creative Suite required
Travel up to 25% required

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Basic life insurance
Voluntary life insurance
Long-term disability
Short-term disability
Employee assistance program
Flexible spending accounts
Health savings account
401(k) retirement plan
Accrued paid time off based on seniority
Volunteer time off
Parental leave
Bereavement leave
Company holidays
Years of service awards
Variable Incentive Program / Profit Sharing Program