Marketing Analyst

Otus Engenharia

. Independently plan, develop, and monitor marketing initiatives .

Posted 10/24/2026full-timeFlorianópolis • BrazilJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Digital Marketing, Content Production, and Marketing Analytics, with a strong focus on B2B strategies and the use of AI tools for optimization. Proficient in managing marketing initiatives, analyzing KPIs, and developing sales enablement materials to support business objectives.

Highest-signal resume keywords

Digital MarketingContent ProductionMarketing AnalyticsB2B MarketingAI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalysisContent DevelopmentSEOCopywritingKPI MonitoringCampaign ExecutionSales EnablementProcess ImprovementWordPressGA4

Soft Skills

Strong Communication SkillsAnalytical ThinkingOrganizational Skills

Tools & Technologies

CRMMarketing AutomationSocial Media ToolsDesign ToolsElementor

Industry Keywords

B2B MarketingDigital MarketingContent ProductionTechnical ServicesEngineeringConstruction

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Independently plan, develop, and monitor marketing initiatives
Produce and review content for different channels and audiences
Support the development of case studies, e-books, and corporate materials
Organize and manage the editorial calendar
Plan and execute marketing campaigns and initiatives
Develop sales enablement materials
Monitor results and propose improvements
Update website content and other digital channels
Support brand positioning and ensure communication consistency
Monitor marketing KPIs, organize reports, analyze results, and identify optimization opportunities
Research trends, competitors, and B2B marketing references
Use AI tools to optimize content production and productivity
Identify opportunities for automation and process improvement
Partner with the Sales team, translating its needs into marketing initiatives aligned with business objectives

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
At least 1 year of experience in Digital Marketing, Events, and Content Production
Proven experience as a generalist Marketing Analyst
Knowledge of WordPress/Elementor
Knowledge of GA4
Knowledge of CRM and marketing automation
Knowledge of copywriting/SEO
Knowledge of B2B Marketing
Experience in technical services, engineering, or construction is a plus
Knowledge of digital marketing, social media, content production, and design tools
Knowledge of AI tools applied to marketing
Strong written and verbal communication skills
Ability to monitor KPIs, analyze marketing results, and propose improvements

Benefits

Comp & perks

Year-end bonus tied to company performance
Paid vacation
Monthly access to online psychotherapy sessions and telehealth consultations
Gympass
Birthday day off
Career progression plan tied to performance evaluations
Paid maternity and paternity leave
Opportunity to participate in discussion groups, including a book club, charitable initiatives group, women and diversity group, and fitness challenge
Weekly Otus Coffee gatherings to strengthen team connections and support alignment
Coffee, fruit, and cookies available in the break room on in-office days
Annual team competition
Gamification