Otus Engenharia

Marketing Analyst

• Independently plan, develop, and monitor marketing initiatives
• Produce and review content for different channels and audiences
• Support the development of case studies, e-books, and corporate materials
• Organize and manage the editorial calendar
• Plan and execute marketing campaigns and initiatives
• Develop sales enablement materials
• Monitor results and propose improvements
• Update website content and other digital channels
• Support brand positioning and ensure communication consistency
• Monitor marketing KPIs, organize reports, analyze results, and identify optimization opportunities
• Research trends, competitors, and B2B marketing references
• Use AI tools to optimize content production and productivity
• Identify opportunities for automation and process improvement
• Partner with the Sales team, translating its needs into marketing initiatives aligned with business objectives

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Marketing Analyst