Mid-Level Marketing Analyst

Otus Engenharia

. Independently plan, develop, and oversee Marketing initiatives .

Posted 11/12/2026contractFlorianópolis • BrazilJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Digital Marketing, content strategy, and performance analysis, with a strong focus on demand generation and brand positioning. Proficient in utilizing AI tools and CRM systems to optimize marketing initiatives and track key performance indicators.

Highest-signal resume keywords

Digital MarketingContent StrategyDemand GenerationEvent PlanningPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionCopywritingSEOKPI TrackingGA4WordPressMarketing AutomationB2B MarketingProject ManagementAI Tools

Soft Skills

Excellent Communication Skills

Tools & Technologies

CRMWordPressGA4Marketing Automation ToolsAI Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingPostgraduate Degree in Digital Marketing

Industry Keywords

B2B MarketingCorporate EventsTechnical ServicesEngineeringConstruction

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Independently plan, develop, and oversee Marketing initiatives
Develop content focused on generating opportunities and strengthening the brand
Manage the editorial calendar
Create case studies, e-books, and corporate materials
Plan and execute demand-generation campaigns
Develop materials and initiatives in partnership with the Sales team
Track results and propose optimizations
Plan and oversee the company’s event strategy, defining objectives, target audience, positioning, and expected outcomes
Align events with Marketing and Sales strategies
Track key performance indicators and evaluate initiative results
Manage and update website content and other channels
Support the evolution of the company’s digital positioning and ensure consistent brand communications
Monitor metrics and key performance indicators
Analyze campaign results and turn data into improvement recommendations
Support dashboard development
Identify trends, competitors, and B2B Marketing benchmarks
Identify communication and demand-generation opportunities
Use artificial intelligence to increase productivity and scale
Identify automation opportunities in Marketing processes
Work closely with Sales, translating business needs into Marketing initiatives

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
2–4 years of experience in Digital Marketing, content production, and content strategy
Knowledge of WordPress/Elementor
Knowledge of GA4
Knowledge of CRM and Marketing automation
Knowledge of copywriting/SEO
Knowledge of B2B Marketing
Experience in technical services, engineering, or construction
Experience planning, producing, and executing corporate events
Postgraduate degree or specialization in Digital Marketing, Growth, or Branding is preferred
Intermediate to advanced knowledge of Digital Marketing, content strategy, and performance analysis
Knowledge of AI tools applied to Marketing
Knowledge of project management
Ability to track KPIs, analyze Marketing results, and propose improvements
Excellent written and verbal communication skills

Benefits

Comp & perks

Year-end bonus tied to company performance
Paid vacation
Monthly access to online psychotherapy sessions and telehealth consultations
Gympass
Birthday day off
Career progression plan tied to performance evaluations
Paid maternity and paternity leave
Opportunity to participate in discussion groups, including a book club, charitable initiatives group, women’s and diversity group, and fitness challenge
Weekly Otus Coffee sessions to strengthen team connections and support alignment
Coffee, fruit, and cookies available in the break room on in-office days
Annual team competition
Gamification