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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating engaging Beauty content tailored to luxury brands, with a strong understanding of Beauty terminology, trends, and customer engagement strategies. Proficient in copywriting, editorial content creation, and adapting writing styles across various platforms and audiences.
Highest-signal resume keywords
CopywritingContent CreationBeauty Trends MonitoringEditorial StandardsLuxury Brand Awareness
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent CreationEditorial Content DevelopmentBeauty Terminology KnowledgeProofreadingVisual StorytellingContent Performance AnalysisProject ManagementDigital Platform AdaptationCommercial Awareness
Soft Skills
CollaborationCuriosityAttention to DetailAdaptabilityCreativity
Certifications & Qualifications
Bachelor’s Degree in CommunicationsBachelor’s Degree in JournalismBachelor’s Degree in MarketingBachelor’s Degree in Fashion
Industry Keywords
BeautyLuxuryE-commerceCosmetic ScienceMake-up ArtistryGCC Beauty CustomerEmerging TrendsSkincareFragranceHaircare
About the role
Key responsibilities & impact- Create engaging and commercially relevant Beauty content across Ounass’ website and app
- Deliver weekly site refreshes, brand launches, product launches and key Beauty moments
- Write elevated and creative copy across skincare, makeup, fragrance, haircare and wellness
- Create editorial content including how-to guides, routines, product edits, trend-led features and educational content
- Support development and management of the Beauty content calendar
- Contribute ideas for cross-platform campaigns, brand exclusives and seasonal storytelling
- Adapt writing to luxury Beauty brands’ tones of voice while maintaining the Ounass voice and customer experience
- Monitor Beauty trends, product innovations, ingredients, cultural shifts and customer behaviours
- Collaborate with Buying, Creative, Marketing, Editorial, Merchandising, Project Management and brand partners
- Gather assets, product information and key messaging for launches and storytelling
- Support creative briefs for Beauty shoots, video, creator and expert-led content
- Review campaign and content performance and apply insights to future content
- Ensure content is accurate, engaging and delivered to a consistently high editorial standard
Requirements
What you’ll need- Bachelor’s degree in Communications, Journalism, Marketing, Fashion or a related field
- Beauty, cosmetic science or make-up artistry training would be an advantage
- Previous experience in copywriting, content creation or editorial, ideally within Beauty, luxury, e-commerce, publishing or a Beauty brand/retailer
- Genuine passion for Beauty and strong knowledge across skincare, makeup, fragrance, haircare and wellness
- Good understanding of Beauty terminology, ingredients, formulations, products and emerging trends
- Strong awareness of luxury and prestige Beauty brands, as well as niche and trend-led brands
- Understanding of the GCC Beauty customer and regional Beauty trends
- Excellent written English, grammar, proofreading and attention to detail
- Strong editorial instinct and appreciation for visual storytelling
- Ability to adapt writing style across brands, audiences, campaigns and digital platforms
- Awareness of social-first and video-led Beauty content, including tutorials, routines, creator content and emerging formats
- Commercial awareness and understanding of content’s influence on customer engagement and conversion
- Comfortable managing multiple projects and changing priorities and deadlines in a fast-paced environment
- Collaborative, curious and able to bring a fresh perspective to Beauty storytelling
Benefits
Comp & perks- Work with luxury Beauty brands and gain exposure to major launches, exclusives and campaigns
- Build Beauty expertise across skincare, makeup, fragrance, haircare and wellness
- See ideas come to life across digital platforms, campaigns, shoots, video and editorial storytelling
- Exposure to content strategy, campaign ideation, performance insights and commercial decision-making
- Cross-functional work with Editorial, Creative, Buying, Marketing and Merchandising teams
- Experience creating content for the GCC luxury Beauty market
- Fast-moving digital environment encouraging new ideas, technology, AI and smarter content creation
- Career development in luxury content and e-commerce