Lead Paid Search Strategist

OuterBox

. Develop and execute SEM strategies aligned with client objectives .

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $92,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing SEM strategies, managing PPC campaigns, and optimizing ad performance. Strong leadership skills in mentoring teams and communicating effectively with clients to achieve business objectives.

Highest-signal resume keywords

SEM Strategy DevelopmentPPC Campaign ManagementGoogle Ads CertificationData Analysis ProficiencyTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Keyword ResearchCompetitive AnalysisCampaign Budget ManagementA/B TestingConversion Rate OptimizationAd Copy OptimizationPerformance Max Campaign ManagementShopping Campaign ManagementSEO ProficiencyAnalytics Tools Proficiency

Soft Skills

Excellent CommunicationPresentation SkillsTeam ManagementClient Relationship ManagementMentoring

Tools & Technologies

Google AdsBing AdsGoogle AnalyticsWeb Analytics Tools

Certifications & Qualifications

Google Ads Certification

Industry Keywords

Search Engine MarketingPay-Per-ClickDigital AdvertisingCampaign Performance AnalysisKPI Tracking

About the role

Key responsibilities & impact

Develop and execute SEM strategies aligned with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop testing roadmaps and continuously evolve clients' SEM programs
Develop Quarterly Business Reports with highlights and upcoming testing priorities
Stay informed about industry trends, algorithm updates, and emerging technologies
Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
Write and optimize ad copy for click-through rates
Set up and optimize landing pages for conversion rate optimization
Implement A/B tests and other optimization strategies
Lead and mentor a team of Paid Search Strategists
Delegate tasks, set performance goals, and provide guidance
Conduct team meetings and training sessions
Monitor and analyze campaign performance using analytics tools
Generate reports tracking KPIs and campaign effectiveness
Provide insights and recommendations for continuous improvement
Communicate regularly with clients about business goals and objectives
Present campaign results, insights, and recommendations to clients
Address client queries and concerns
Recommend and implement new strategies and tools
Occasionally travel to meet clients or attend industry conferences
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, or related field
Proven experience, typically 5+ years, in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Proficiency in SEO is a plus
Familiarity with web analytics tools like Google Analytics
Must be located in the USA
Unable to sponsor or take over sponsorship of an employment Visa

Benefits

Comp & perks

Generous paid time off
Healthcare coverage
401(k) & Retirement Savings
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
Additional perks designed to help employees stay healthy, productive, and fulfilled