OuterBox

Performance Marketing

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
• Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
• Identify opportunities to improve campaign performance
• Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics
• Create action-oriented monthly client reports with performance results and strategic recommendations
• Collaborate with immediate and cross-departmental teams on client marketing strategies
• Translate client business priorities into strategies that generate qualified leads and/or sales
• Conduct competitor and audience analysis to inform campaign strategies and identify market opportunities and trends
• Perform keyword research and analyze creative assets for optimization recommendations
• Lead client calls, present complex data accessibly, and facilitate strategy discussions
• Maintain regular client communication and proactively address concerns
• Stay current on digital marketing trends, algorithm shifts, industry updates, and platform changes
• Integrate innovative approaches and beta features into client strategies
• Implement personalized strategies across paid media platforms to maximize efficiency and ROI
• Develop and execute A/B testing strategies using advanced bidding and audience targeting
• Manage and optimize paid media budgets across channels and keywords using a test-and-learn approach
• Oversee end-to-end implementation of paid media campaigns across multiple platforms
• Participate in team meetings and contribute to the agency knowledge base
• Meet timelines, communication, results, deliverables, and performance targets
• Perform other duties as assigned

Paid Media Strategist – Level 2

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
• Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
• Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other relevant metrics
• Create action-oriented monthly reports with performance insights and strategic recommendations
• Collaborate with immediate and cross-departmental teams on client marketing strategies
• Translate client business priorities into strategies that deliver qualified leads and/or sales
• Conduct competitor and audience analysis to inform campaigns and identify market opportunities and trends
• Perform keyword research and analyze creative assets, providing optimization recommendations
• Lead client calls, present complex data accessibly, and maintain regular communication
• Stay informed about digital marketing trends, algorithm shifts, industry updates, and platform changes
• Implement personalized strategies across paid media platforms to maximize efficiency and ROI
• Develop and execute A/B testing strategies using advanced bidding and audience targeting
• Manage and optimize paid media budgets across channels and keywords using a test-and-learn approach
• Oversee end-to-end implementation of paid media campaigns across multiple platforms
• Participate in team meetings and contribute to the agency knowledge base
• Perform other duties as assigned

• Develop and execute SEM strategies aligned with client objectives
• Conduct keyword research and competitive analysis
• Create and manage campaign budgets and forecasts
• Develop testing roadmaps and continuously evolve clients’ SEM programs
• Develop comprehensive Quarterly Business Reports with the team
• Stay updated on industry trends, algorithm changes, and emerging technologies
• Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
• Write and optimize ad copy for maximum click-through rates
• Set up and optimize landing pages for conversion rate optimization
• Implement A/B tests and other optimization strategies
• Monitor and analyze campaign performance using analytics tools
• Generate regular KPI and campaign effectiveness reports
• Provide insights and recommendations for continuous improvement
• Communicate regularly with clients about business goals and objectives
• Present campaign results, insights, and recommendations to clients
• Address client queries and concerns promptly
• Recommend and implement new strategies and tools as needed
• Perform desk-based computer work, carry equipment, and set up presentations as needed

Senior Paid Search Strategist

• Develop and execute SEM strategies aligned with client objectives
• Conduct keyword research and competitive analysis
• Create and manage campaign budgets and forecasts
• Develop testing roadmaps and evolve clients’ SEM programs
• Develop Quarterly Business Reports with the team
• Stay updated on industry trends, algorithm changes, and emerging technologies
• Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
• Write and optimize ad copy for click-through rates
• Set up and optimize landing pages for conversion rate optimization
• Implement A/B tests and other optimization strategies
• Monitor and analyze campaign performance using analytics tools
• Generate regular KPI and campaign effectiveness reports
• Provide insights and recommendations for continuous improvement
• Communicate with clients about business goals and objectives
• Present campaign results, insights, and recommendations to clients
• Address client queries and concerns
• Recommend and implement new strategies and tools

• Develop and execute SEM strategies aligned with client objectives
• Conduct keyword research and competitive analysis
• Create and manage campaign budgets and forecasts
• Develop testing roadmaps and evolve clients' SEM programs
• Develop Quarterly Business Reports with campaign highlights and upcoming testing priorities
• Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
• Write and optimize ad copy for click-through rates
• Set up and optimize landing pages for conversion rate optimization
• Implement A/B tests and other campaign optimization strategies
• Lead, mentor, and manage a team of Paid Search Strategists
• Delegate tasks, set performance goals, and provide guidance
• Conduct team meetings and training sessions
• Monitor and analyze campaign performance and KPIs
• Generate reports and provide recommendations for continuous improvement
• Communicate with clients about business goals, results, insights, and recommendations
• Address client queries and concerns
• Stay informed about industry trends, search algorithm updates, emerging technologies, and new tools
• Perform other duties as assigned

Lead Paid Search Strategist

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
• Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
• Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics
• Create actionable monthly reports with performance results and strategic recommendations
• Collaborate with immediate and cross-departmental teams on client marketing strategies
• Translate client business priorities into strategies that deliver qualified leads and/or sales
• Conduct competitor and audience analysis to inform campaign strategies and identify opportunities and trends
• Perform keyword research and analyze creative assets, providing optimization recommendations
• Lead client calls and facilitate strategy discussions using accessible presentations of complex data
• Stay current on digital marketing trends, algorithm shifts, industry updates, platform changes, and beta features
• Implement personalized strategies across paid media platforms to maximize efficiency and ROI
• Develop and execute A/B testing strategies using advanced bidding and audience targeting
• Manage and optimize paid media budgets across channels and keywords using test-and-learn methods
• Oversee end-to-end implementation of campaigns across multiple platforms
• Participate in team meetings, share insights, and contribute to the agency knowledge base
• Meet client, team, and company targets and perform other assigned duties
• Work remotely with limited travel obligations while remaining self-driven and accountable

Paid Media Strategist

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
• Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
• Identify opportunities to enhance campaign performance
• Measure and report campaign performance, including lead trends, revenue, budget allocation, and search-term quality
• Create action-oriented monthly reports with performance insights and strategic recommendations
• Collaborate with immediate and cross-departmental teams on client marketing strategies
• Translate client business priorities into qualified lead and sales strategies
• Conduct competitor and audience analysis to inform campaigns and identify market opportunities and trends
• Perform keyword research and analyze creative assets
• Lead client calls and facilitate strategy discussions using accessible presentations of complex data
• Maintain regular client communication and proactively address concerns
• Stay current on digital marketing trends, algorithm shifts, industry updates, and platform changes
• Implement personalized strategies across paid media platforms to maximize efficiency and ROI
• Develop and execute A/B testing strategies, advanced bidding, and audience targeting
• Manage and optimize paid media budgets across channels and keywords using test-and-learn methods
• Oversee end-to-end implementation of paid media campaigns across multiple platforms
• Participate in team meetings and contribute to the agency knowledge base
• Meet client, team, and company targets and complete other assigned duties
• Work remotely with limited travel obligations while maintaining accountability and self-direction

• Develop and execute SEM strategies aligned with client objectives
• Conduct keyword research and competitive analysis
• Create and manage campaign budgets and forecasts
• Develop testing roadmaps and continuously evolve clients' SEM programs
• Develop Quarterly Business Reports with highlights and upcoming testing priorities
• Stay informed about industry trends, algorithm updates, and emerging technologies
• Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
• Write and optimize ad copy for click-through rates
• Set up and optimize landing pages for conversion rate optimization
• Implement A/B tests and other optimization strategies
• Lead and mentor a team of Paid Search Strategists
• Delegate tasks, set performance goals, and provide guidance
• Conduct team meetings and training sessions
• Monitor and analyze campaign performance using analytics tools
• Generate reports tracking KPIs and campaign effectiveness
• Provide insights and recommendations for continuous improvement
• Communicate regularly with clients about business goals and objectives
• Present campaign results, insights, and recommendations to clients
• Address client queries and concerns
• Recommend and implement new strategies and tools
• Occasionally travel to meet clients or attend industry conferences
• Perform other duties as assigned