Lead Paid Search Strategist

OuterBox

. Develop and execute SEM strategies aligned with client objectives .

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $92,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing SEM strategies, managing PPC campaigns, and leading a team of Paid Search Strategists. Proficient in data analysis, campaign optimization, and client communication to drive performance and achieve business objectives.

Highest-signal resume keywords

SEM Strategy DevelopmentPPC Campaign ManagementGoogle Ads CertificationData Analysis ProficiencyTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Keyword ResearchCompetitive AnalysisCampaign Budget ManagementA/B TestingConversion Rate OptimizationAd Copy OptimizationPerformance Max Campaign ManagementSEO ProficiencyWeb AnalyticsData Analysis Tools

Soft Skills

Excellent CommunicationPresentation SkillsAdaptabilityMentoringTask Delegation

Tools & Technologies

Google AdsBing AdsGoogle Analytics

Certifications & Qualifications

Google Ads Certification

Industry Keywords

Search MarketingDigital AdvertisingPerformance MarketingClient CommunicationCampaign Performance Monitoring

About the role

Key responsibilities & impact

Develop and execute SEM strategies aligned with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop testing roadmaps and evolve clients' SEM programs
Develop Quarterly Business Reports with campaign highlights and upcoming testing priorities
Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
Write and optimize ad copy for click-through rates
Set up and optimize landing pages for conversion rate optimization
Implement A/B tests and other campaign optimization strategies
Lead, mentor, and manage a team of Paid Search Strategists
Delegate tasks, set performance goals, and provide guidance
Conduct team meetings and training sessions
Monitor and analyze campaign performance and KPIs
Generate reports and provide recommendations for continuous improvement
Communicate with clients about business goals, results, insights, and recommendations
Address client queries and concerns
Stay informed about industry trends, search algorithm updates, emerging technologies, and new tools
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, or related field
Master's degree preferred
Typically 5+ years of experience in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Proficiency in SEO is a plus
Familiarity with web analytics tools such as Google Analytics
Must be located in the USA
Must be able to work without employment visa sponsorship
Ability to adapt to changing client needs and industry trends
Ability to perform the stated physical demands, including extended computer use and light physical activity

Benefits

Comp & perks

Generous paid time off
Healthcare coverage
401(k) & retirement savings
Flexible scheduling
Remote-first culture
Professional development opportunities
Employee referral program
Additional perks designed to help employees stay healthy, productive, and fulfilled
Occasional travel to meet clients or attend industry conferences