Paid Media Strategist

OuterBox

. Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms .

Posted 9/17/2026full-timeRemote • United StatesJuniorMid-Level💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing advanced paid media strategies across platforms such as Google Ads and Microsoft Ads, with a strong focus on performance measurement and optimization. Proven ability to lead client engagements, conduct thorough analysis, and deliver actionable insights to drive qualified leads and sales.

Highest-signal resume keywords

Google Ads ExperienceBing Ads ExperienceGoogle Analytics ProficiencyClient-Facing ExperienceA/B Testing Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Strategy DevelopmentKeyword ResearchCampaign Performance MeasurementBudget ManagementData AnalysisCompetitor AnalysisAudience TargetingSpreadsheet FunctionsDigital Marketing TrendsOptimization Recommendations

Soft Skills

Critical ThinkingProblem-SolvingStrong Communication SkillsOrganizational SkillsCustomer Service Experience

Tools & Technologies

Google ShoppingLooker StudioKeyword PlannerChatGPTMicrosoft Ads

Industry Keywords

Digital Marketing AgencyPaid SocialMeta AdsLinkedIn AdsROI Maximization

About the role

Key responsibilities & impact

Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics
Create actionable monthly reports with performance results and strategic recommendations
Collaborate with immediate and cross-departmental teams on client marketing strategies
Translate client business priorities into strategies that deliver qualified leads and/or sales
Conduct competitor and audience analysis to inform campaign strategies and identify opportunities and trends
Perform keyword research and analyze creative assets, providing optimization recommendations
Lead client calls and facilitate strategy discussions using accessible presentations of complex data
Stay current on digital marketing trends, algorithm shifts, industry updates, platform changes, and beta features
Implement personalized strategies across paid media platforms to maximize efficiency and ROI
Develop and execute A/B testing strategies using advanced bidding and audience targeting
Manage and optimize paid media budgets across channels and keywords using test-and-learn methods
Oversee end-to-end implementation of campaigns across multiple platforms
Participate in team meetings, share insights, and contribute to the agency knowledge base
Meet client, team, and company targets and perform other assigned duties
Work remotely with limited travel obligations while remaining self-driven and accountable

Requirements

What you’ll need

Minimum 2 years of paid search experience in Google Ads, Bing Ads
Experience at a digital marketing agency with client-facing experience
Experience in Google Shopping and Paid Social (LinkedIn and Meta ads)
Experience in Google Analytics and Looker Studio
Critical thinking, problem-solving, and troubleshooting skills
Strong verbal and written communication skills for communicating with customers and teammates
Organizational skills and ability to manage and prioritize multiple projects
Customer service experience managing client relationships or influencing customer experience
Expertise in spreadsheet functions and formulas to analyze, identify trends, and summarize data
Consultative, analytical background through agency or client freelance contracts
Ability to utilize tools such as Keyword Planner, ChatGPT, or related tools
Must be located in the USA
Unable to sponsor or take over sponsorship of an employment Visa

Benefits

Comp & perks

Health Insurance
401(k) & Retirement Savings
Generous Paid Time Off
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home