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OuterBox

Paid Media Strategist

OuterBox

. Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms .

Posted 9/17/2026full-timeRemote • United StatesJuniorMid-Level💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing advanced paid media strategies across platforms like Google Ads and Microsoft Ads, with a strong focus on campaign performance measurement and optimization. Proficient in client communication and collaboration, translating business priorities into effective marketing strategies.

Highest-signal resume keywords
Google Ads ExpertiseBing Ads ExperienceGoogle Analytics ProficiencyPaid Social Campaign ManagementClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Paid Search ExperienceA/B Testing StrategiesKeyword ResearchBudget ManagementData Analysis
Soft Skills
Critical ThinkingProblem-SolvingOrganizational SkillsVerbal CommunicationWritten Communication
Tools & Technologies
Google ShoppingLooker StudioKeyword PlannerChatGPT
Industry Keywords
Digital MarketingCampaign PerformanceMarket AnalysisClient-Facing ExperienceROI Maximization

About the role

Key responsibilities & impact
  • Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
  • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
  • Identify opportunities to enhance campaign performance
  • Measure and report campaign performance, including lead trends, revenue, budget allocation, and search-term quality
  • Create action-oriented monthly reports with performance insights and strategic recommendations
  • Collaborate with immediate and cross-departmental teams on client marketing strategies
  • Translate client business priorities into qualified lead and sales strategies
  • Conduct competitor and audience analysis to inform campaigns and identify market opportunities and trends
  • Perform keyword research and analyze creative assets
  • Lead client calls and facilitate strategy discussions using accessible presentations of complex data
  • Maintain regular client communication and proactively address concerns
  • Stay current on digital marketing trends, algorithm shifts, industry updates, and platform changes
  • Implement personalized strategies across paid media platforms to maximize efficiency and ROI
  • Develop and execute A/B testing strategies, advanced bidding, and audience targeting
  • Manage and optimize paid media budgets across channels and keywords using test-and-learn methods
  • Oversee end-to-end implementation of paid media campaigns across multiple platforms
  • Participate in team meetings and contribute to the agency knowledge base
  • Meet client, team, and company targets and complete other assigned duties
  • Work remotely with limited travel obligations while maintaining accountability and self-direction

Requirements

What you’ll need
  • Minimum 2 years of paid search experience in Google Ads and Bing Ads
  • Experience at a digital marketing agency with client-facing experience
  • Experience in Google Shopping and Paid Social, including LinkedIn and Meta ads
  • Experience in Google Analytics and Looker Studio
  • Critical thinking, problem-solving, and troubleshooting skills
  • Strong verbal and written communication skills for communicating with customers and teammates
  • Organizational skills and ability to manage and prioritize multiple projects
  • Customer service experience managing client relationships or influencing customer experience
  • Expertise using spreadsheet functions and formulas to analyze, identify trends, and summarize data
  • Consultative, analytical background through agency or client freelance contracts
  • Ability to use tools such as Keyword Planner, ChatGPT, or related tools to develop and evaluate optimization strategies
  • Must be located in the USA
  • Unable to sponsor or take over sponsorship of an employment visa

Benefits

Comp & perks
  • Health Insurance
  • 401(k) & Retirement Savings
  • Generous Paid Time Off
  • Flexible Scheduling
  • Remote-First Culture
  • Professional Development
  • Employee Referral Program
  • Additional perks designed to help employees stay healthy, productive, and fulfilled