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OuterBox

Paid Media Strategist – Level 2

OuterBox

. Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms .

Posted 10/2/2026full-timeRemote • United StatesJuniorMid-Level💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing advanced paid media strategies across platforms like Google Ads and Microsoft Ads, with a strong focus on campaign performance measurement and optimization. Proficient in client communication and collaboration, translating business priorities into actionable marketing strategies.

Highest-signal resume keywords
Google Ads ExpertiseBing Ads ExperienceGoogle Analytics ProficiencyPaid Social Campaign ManagementClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Paid Search ExperienceA/B Testing StrategiesKeyword ResearchData AnalysisBudget Management
Soft Skills
Critical ThinkingProblem-SolvingOrganizational SkillsVerbal CommunicationWritten Communication
Tools & Technologies
Google ShoppingLooker StudioKeyword PlannerChatGPTMicrosoft Ads
Industry Keywords
Digital MarketingCampaign PerformanceLead GenerationMarket AnalysisClient-Facing Experience

About the role

Key responsibilities & impact
  • Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
  • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
  • Identify opportunities to improve campaign performance
  • Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics
  • Create action-oriented monthly client reports with performance results and strategic recommendations
  • Collaborate with immediate and cross-departmental teams on client marketing strategies
  • Translate client business priorities into strategies that generate qualified leads and/or sales
  • Conduct competitor and audience analysis to inform campaign strategies and identify market opportunities and trends
  • Perform keyword research and analyze creative assets for optimization recommendations
  • Lead client calls, present complex data accessibly, and facilitate strategy discussions
  • Maintain regular client communication and proactively address concerns
  • Stay current on digital marketing trends, algorithm shifts, industry updates, and platform changes
  • Integrate innovative approaches and beta features into client strategies
  • Implement personalized strategies across paid media platforms to maximize efficiency and ROI
  • Develop and execute A/B testing strategies using advanced bidding and audience targeting
  • Manage and optimize paid media budgets across channels and keywords using a test-and-learn approach
  • Oversee end-to-end implementation of paid media campaigns across multiple platforms
  • Participate in team meetings and contribute to the agency knowledge base
  • Meet timelines, communication, results, deliverables, and performance targets
  • Perform other duties as assigned

Requirements

What you’ll need
  • Minimum 2 years of paid search experience in Google Ads and Bing Ads
  • Experience at a digital marketing agency with client-facing experience
  • Experience in Google Shopping and Paid Social, including LinkedIn and Meta ads
  • Experience in Google Analytics and Looker Studio
  • Critical thinking, problem-solving, and troubleshooting skills
  • Strong verbal and written communication skills for customer- and teammate-facing work
  • Organizational skills and ability to manage and prioritize multiple projects
  • Customer service experience managing client relationships or influencing customer experience
  • Expertise in spreadsheet functions and formulas for analyzing, identifying trends, and summarizing data
  • Consultative, analytical background through agency or client freelance contracts
  • Ability to use tools such as Keyword Planner, ChatGPT, or related tools
  • Must be located in the USA
  • Unable to sponsor or take over sponsorship of an employment visa

Benefits

Comp & perks
  • Health Insurance
  • 401(k) & Retirement Savings
  • Generous Paid Time Off
  • Flexible Scheduling
  • Remote-First Culture
  • Professional Development
  • Employee Referral Program
  • Additional perks designed to help employees stay healthy, productive, and fulfilled
  • Limited travel obligations