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OuterBox

Paid Media Strategist – Level 2

OuterBox

. Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms .

Posted 10/2/2026full-timeRemote • United StatesJuniorMid-Level💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing advanced paid media strategies across platforms like Google Ads and Microsoft Ads, with a strong focus on performance measurement and optimization. Proven ability to translate client objectives into actionable marketing strategies while maintaining effective communication and collaboration with cross-departmental teams.

Highest-signal resume keywords
Google Ads ExpertiseBing Ads ExperienceGoogle Analytics ProficiencyClient-Facing Communication SkillsA/B Testing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Paid Media Strategy DevelopmentKeyword ResearchCampaign Performance MeasurementBudget ManagementData AnalysisCompetitor AnalysisLead Generation StrategiesSearch-Term Quality AssessmentOptimization RecommendationsAdvanced Bidding Techniques
Soft Skills
Critical ThinkingProblem-SolvingOrganizational SkillsCustomer ServiceCommunication Skills
Tools & Technologies
Google ShoppingPaid Social AdvertisingLooker StudioKeyword PlannerChatGPT
Industry Keywords
Digital MarketingPaid Media CampaignsClient Relationship ManagementMarket OpportunitiesPerformance Insights

About the role

Key responsibilities & impact
  • Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
  • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
  • Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other relevant metrics
  • Create action-oriented monthly reports with performance insights and strategic recommendations
  • Collaborate with immediate and cross-departmental teams on client marketing strategies
  • Translate client business priorities into strategies that deliver qualified leads and/or sales
  • Conduct competitor and audience analysis to inform campaigns and identify market opportunities and trends
  • Perform keyword research and analyze creative assets, providing optimization recommendations
  • Lead client calls, present complex data accessibly, and maintain regular communication
  • Stay informed about digital marketing trends, algorithm shifts, industry updates, and platform changes
  • Implement personalized strategies across paid media platforms to maximize efficiency and ROI
  • Develop and execute A/B testing strategies using advanced bidding and audience targeting
  • Manage and optimize paid media budgets across channels and keywords using a test-and-learn approach
  • Oversee end-to-end implementation of paid media campaigns across multiple platforms
  • Participate in team meetings and contribute to the agency knowledge base
  • Perform other duties as assigned

Requirements

What you’ll need
  • Minimum 2 years of paid search experience in Google Ads and Bing Ads
  • Experience at a digital marketing agency with client-facing experience
  • Experience in Google Shopping and Paid Social, including LinkedIn and Meta ads
  • Experience in Google Analytics and Looker Studio
  • Critical thinking, problem-solving, and troubleshooting skills
  • Strong verbal and written communication skills for customer- and teammate-facing work
  • Organizational skills and ability to manage and prioritize multiple projects
  • Customer service experience managing client relationships or influencing customer experience
  • Expertise in spreadsheet functions and formulas for analyzing, identifying trends, and summarizing data
  • Consultative, analytical background through agency or client freelance contracts
  • Experience using Keyword Planner, ChatGPT, or related tools
  • Must be located in the USA
  • Unable to sponsor or take over sponsorship of an employment visa

Benefits

Comp & perks
  • Healthcare coverage
  • 401(k) & Retirement Savings
  • Generous Paid Time Off
  • Flexible Scheduling
  • Remote-First Culture
  • Professional Development
  • Employee Referral Program
  • Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home