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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing SEM strategies, managing PPC campaigns, and utilizing data analysis tools to optimize performance. Strong communication and leadership skills are essential for client engagement and team management.
Highest-signal resume keywords
SEM Strategy DevelopmentPPC Campaign ManagementGoogle Ads CertificationData Analysis ProficiencyMarketing Agency Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchCompetitive AnalysisCampaign Budget ManagementA/B TestingConversion Rate OptimizationAd Copy OptimizationKPI ReportingPerformance AnalysisSEO ProficiencyForecasting
Soft Skills
Excellent CommunicationPresentation SkillsLeadershipClient Relationship ManagementTeam Management
Tools & Technologies
Google AdsBing AdsGoogle AnalyticsWeb Analytics Tools
Certifications & Qualifications
Google Ads Certification
Industry Keywords
Search Engine MarketingDigital AdvertisingPerformance Max CampaignsMarketing StrategyAdvertising
About the role
Key responsibilities & impact- Develop and execute SEM strategies aligned with client objectives
- Conduct keyword research and competitive analysis
- Create and manage campaign budgets and forecasts
- Develop testing roadmaps and evolve clients’ SEM programs
- Develop Quarterly Business Reports with the team
- Stay updated on industry trends, algorithm changes, and emerging technologies
- Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
- Write and optimize ad copy for click-through rates
- Set up and optimize landing pages for conversion rate optimization
- Implement A/B tests and other optimization strategies
- Monitor and analyze campaign performance using analytics tools
- Generate regular KPI and campaign effectiveness reports
- Provide insights and recommendations for continuous improvement
- Communicate with clients about business goals and objectives
- Present campaign results, insights, and recommendations to clients
- Address client queries and concerns
- Recommend and implement new strategies and tools
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
- Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
- Certification in Google Ads and other relevant digital advertising platforms
- Marketing Agency experience required
- Strong analytical skills and proficiency in data analysis tools
- Excellent communication and presentation skills
- Leadership and team management experience
- Proficiency in SEO (Search Engine Optimization) is a plus
- Familiarity with web analytics tools like Google Analytics
- Must be located in the USA
- Unable to sponsor or take over sponsorship of an employment Visa
Benefits
Comp & perks- Generous paid time off
- Healthcare coverage
- 401(k) & Retirement Savings
- Flexible Scheduling
- Remote-First Culture
- Professional Development
- Employee Referral Program
- Additional perks designed to help employees stay healthy, productive, and fulfilled both at work and at home