Senior Paid Search Strategist

OuterBox

. Develop and execute SEM strategies aligned with client objectives .

Posted 9/23/2026full-timeRemote • United StatesSenior💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing SEM strategies, managing PPC campaigns, and conducting thorough keyword research and competitive analysis. Proficient in utilizing analytics tools for performance monitoring and reporting, while effectively communicating insights and recommendations to clients.

Highest-signal resume keywords

SEM Strategy DevelopmentPPC Campaign ManagementGoogle Ads CertificationData Analysis ProficiencyLeadership and Team Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchCompetitive AnalysisCampaign Budget ManagementA/B TestingConversion Rate OptimizationAd Copy OptimizationPerformance Max Campaign ManagementShopping Campaign ManagementSEO ProficiencyWeb Analytics

Soft Skills

Excellent CommunicationPresentation SkillsClient Relationship ManagementAnalytical ThinkingProblem-Solving

Tools & Technologies

Google AdsBing AdsGoogle AnalyticsData Analysis ToolsLanding Page Optimization Tools

Certifications & Qualifications

Google Ads CertificationDigital Advertising Certifications

Industry Keywords

Marketing Agency ExperienceSEMPPCDigital AdvertisingCampaign Performance Monitoring

About the role

Key responsibilities & impact

Develop and execute SEM strategies aligned with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop testing roadmaps and continuously evolve clients’ SEM programs
Develop comprehensive Quarterly Business Reports with the team
Stay updated on industry trends, algorithm changes, and emerging technologies
Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
Write and optimize ad copy for maximum click-through rates
Set up and optimize landing pages for conversion rate optimization
Implement A/B tests and other optimization strategies
Monitor and analyze campaign performance using analytics tools
Generate regular KPI and campaign effectiveness reports
Provide insights and recommendations for continuous improvement
Communicate regularly with clients about business goals and objectives
Present campaign results, insights, and recommendations to clients
Address client queries and concerns promptly
Recommend and implement new strategies and tools as needed
Perform desk-based computer work, carry equipment, and set up presentations as needed

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, or related field
Master's degree preferred
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Marketing Agency experience required
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Proficiency in SEO is a plus
Familiarity with web analytics tools like Google Analytics
Must be located in the USA
Unable to sponsor or take over sponsorship of an employment Visa

Benefits

Comp & perks

Generous paid time off
Healthcare coverage
401(k) & retirement savings
Flexible scheduling
Remote-first culture
Professional development opportunities
Employee referral program
Additional perks designed to support health, productivity, and fulfillment
Reasonable accommodations for individuals with disabilities