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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing go-to-market strategies for enterprise platform software, with a strong focus on AI integration and product marketing. Capable of analyzing competitive landscapes and delivering compelling messaging and content for product launches and customer engagement.
Highest-signal resume keywords
Go-To-Market Strategy ExecutionProduct Marketing ExpertiseAI Tools ExperimentationStakeholder InfluenceData-Informed Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Enterprise Platform Software ExperienceGovernanceInteroperabilitySecurityIntegrationMessaging and PositioningMarket EnablementProduct LaunchesEvent Content CreationCustomer Presentations
Soft Skills
CuriosityAdaptabilityStorytellingDetail OrientationInfluencing Without Authority
Tools & Technologies
Outreach AI Revenue PlatformAI Tools
Industry Keywords
Competitive Landscape AnalysisValue PropositionsCo-Marketing OpportunitiesLaunch Content PackagesCustomer Feedback Integration
About the role
Key responsibilities & impact- Independently lead monthly releases and quarterly go-to-market launches for Platform Services offerings from strategy through execution
- Build strategic go-to-market plans in collaboration with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales teams
- Build deep expertise in the Outreach AI Revenue Platform and its best practices
- Collaborate with the Partner team to identify strategic partner integration and co-marketing opportunities
- Analyze the competitive landscape and develop value propositions, positioning, and messaging
- Deliver launch content packages for each release
- Collaborate on event content, product videos, demos, training materials, case studies, campaigns, and public and analyst relations
- Share customer feedback with Product and leadership to inform roadmap priorities and recommendations
- Use AI to synthesize customer and market insights and draft and refine launch messaging and enablement content
- Explain Outreach platform AI capabilities to customers, partners, and go-to-market teams
Requirements
What you’ll need- 6+ years of enterprise platform software experience focused on a highly technical product area that includes governance, interoperability, security, and integration
- Expertise in defining and executing go-to-market strategies
- Expertise in product marketing, including messaging and positioning, market enablement for GTM teams, customer and event presentations, product launches, and event content
- Curiosity about AI and a record of learning and adapting quickly
- Experience experimenting with AI tools to improve research, creation, and launches
- Proven ability to influence and align stakeholders without direct authority
- Data-informed decision-making
- Ability to tell clear, compelling, value-based stories about complex information
- Ability to see the big picture and dig into details
- Comfort moving quickly and adapting to change
- No educational credential explicitly required
Benefits
Comp & perks- Flexible time off
- 401k to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- A parental leave program that includes options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses
- Snacks and beverages in the Office, along with fun events to celebrate
- Diversity and inclusion programs that promote employee resource groups
- Incentive compensation
- Bonus
- Restricted stock units
