Account Executive – CPG/Food & Beverage

Outset

. Own the full sales cycle for named CPG and F&B accounts, from prospecting to close .

Posted 10/22/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $200,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing the full sales cycle for CPG and F&B accounts, leveraging strong relationships with Market Research and Consumer Insights leaders to drive growth and adoption. Proven ability to navigate complex enterprise sales processes and deliver exceptional results in a fast-paced environment.

Highest-signal resume keywords

B2B SaaS Sales ExperienceQuota-Carrying Sales Track RecordCPG / F&B Account ManagementFull-Cycle Enterprise SalesMarket Research Ecosystem Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingAccount PlanningProspectingComplex Deal ManagementCross-SellingResearch Deliverables SalesCustomer Insights SalesAnalytics Solutions SalesConcept TestingBrand Health Analysis

Soft Skills

Exceptional CommunicationRelationship-BuildingExecutive PresenceIndependent OperationAdaptability

Tools & Technologies

Salesforce

Industry Keywords

Consumer Packaged GoodsFood and BeverageMarket ResearchConsumer InsightsResearch AgenciesResearch SuppliersInnovation PipelinesShopper InsightsQuotasStakeholder Management

About the role

Key responsibilities & impact

Own the full sales cycle for named CPG and F&B accounts, from prospecting to close
Land new logos and grow existing customers across brands, categories, and regions
Build relationships with Market Research, Consumer Insights, Brand, and Category leaders
Expand into UX Research, Product, and CX teams within each account
Lead discovery and demos tied to CPG research workflows, including concept testing, claims and packaging, innovation pipelines, brand health, and shopper insights
Build account plans mapping brands, buying centers, research budgets, agency relationships, and whitespace
Navigate enterprise sales processes, annual research planning cycles, procurement, and incumbent research agency relationships
Maintain accurate forecasting and pipeline visibility in Salesforce
Partner with Marketing and outbound teams on targeted CPG plays, events, content, and references
Collaborate with Customer Success and Research teams to drive adoption and identify expansion opportunities
Bring CPG market feedback to Product and go-to-market teams
Report to the VP of Sales as a quota-carrying individual contributor

Requirements

What you’ll need

5+ years of quota-carrying B2B SaaS sales experience
Strong track record of exceeding quota
Demonstrated experience selling into and growing CPG / F&B accounts
Experience selling full service research and analysis deliverables
Established network across Market Research and Consumer Insights leadership at CPG and F&B companies
Proven ability to run full-cycle enterprise sales
Experience prospecting, managing complex multi-stakeholder deals, and closing new business
Track record of growing existing accounts through expansion and cross-sell across brands and business units
Understanding of the CPG research ecosystem, including agencies, panels, and research suppliers
Exceptional communication, executive presence, and relationship-building skills
Ability to operate independently in a fast-paced startup environment
Willingness to travel up to 40% for customer meetings and industry events
Bonus: experience selling research, consumer insights, analytics, or AI solutions
Legally authorized to work in the United States
Willingness to travel regularly to customer sites and the San Francisco HQ

Benefits

Comp & perks

Equity
Commission
Hybrid work arrangement
Remote work option
Opportunity to work with global brands and enterprises