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Senior Director, Web Strategy and Operations
OutSystems. Own the web strategy tying the .COM experience directly to pipeline .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in web strategy, conversion rate optimization, and web analytics, with a strong focus on managing teams and driving measurable performance improvements. Proven ability to integrate web initiatives with broader marketing technology stacks and lead cross-functional collaborations.
Highest-signal resume keywords
Web Strategy OwnershipWebflow Platform ExpertiseConversion Rate OptimizationWeb Analytics and MeasurementTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Web Performance OptimizationDesign Systems ManagementInformation ArchitectureEvent and Conversion TrackingData-Layer GovernanceAttribution AnalysisKPI DefinitionContent GovernanceExperimentation Program ManagementPipeline Accountability
Soft Skills
Cross-Functional InfluenceOperational ManagementExecutive PresenceTeam BuildingStakeholder Collaboration
Tools & Technologies
WebflowMarketo6senseQualifiedAnalytics PlatformsTag Management Systems
Industry Keywords
Demand GenerationDigital MarketingGrowth RolesMartech IntegrationsConversion Tracking
About the role
Key responsibilities & impact- Own the web strategy tying the .COM experience directly to pipeline
- Partner with Campaigns, Brand, PMMs, Paid Media, and Field & Channel
- Set and hit web-sourced and web-influenced pipeline targets
- Lead the Webflow platform and technical web foundation
- Manage martech integrations, governance, security, reliability, and web tooling
- Own build-vs-buy and partner/agency decisions for web engineering
- Set web performance standards and drive improvements across templates and campaign pages
- Own web analytics, tracking, tagging, event and conversion tracking, data-layer governance, attribution, dashboards, and reporting
- Define web KPIs and funnel instrumentation
- Own user experience, information architecture, global navigation, and design systems
- Establish content governance, templates, and workflows for global page production
- Build and operate a conversion-rate optimization and experimentation program
- Build, lead, and develop the global web organization across development, design, content, and analytics
- Manage internal team members, contractors, and agency partners
- Establish intake, prioritization, sprint or release, performance review, experimentation review, and reporting cadences
- Run the web roadmap as a transparent, business-aligned plan
Requirements
What you’ll need- 10+ years in web, digital, or growth roles
- 5+ years leading teams
- Experience at the Director or Senior Director level
- Demand-generation background with demonstrated focus on conversion
- Owned or been directly accountable to a pipeline number
- Deep, hands-on knowledge of Webflow, including scaling it as an enterprise platform
- Proven ownership of design systems and information architecture at scale
- Strong command of web performance optimization, including page speed and Core Web Vitals
- Track record in conversion rate optimization and experimentation with measurable lift
- Strong web analytics and measurement expertise, including analytics platforms, tag management, event/conversion tracking, and attribution
- Experience leading or closely partnering with web development and infrastructure teams
- Experience owning technical roadmaps and vendor relationships
- Fluency across UX and content operations
- Proven people leadership and operational management
- Experience building and developing teams, managing agencies and contractors, and running intake, prioritization, and delivery rhythms
- Experience integrating web with the broader martech stack, including Marketo, 6sense, Qualified, or equivalents
- Executive presence and cross-functional influence
- Based in the United States
Benefits
Comp & perks- Professional Development Fund
- Internal Mobility Program
- Structured professional development programs
- Global collaboration with accessible mentors
- Inclusive culture
- Equal opportunity employment