Over The Bloody Moon

Editor

• Own OTM's editorial output end to end, from concept and calendar through final published deliverable
• Set the editorial calendar and determine coverage across the blog, The Directory, social, and email
• Run the real wedding pipeline from submission through Instagram carousel
• Manage The Directory's editorial content and keep it sharp and current
• Manage one direct report, the Retention Contributor
• Participate on the integrated marketing team and report to the Integrated Marketing Director
• Build and maintain the editorial calendar aligned with company initiatives and marketing channels
• Develop stories and recurring franchises including real weddings, Dream Registries, planning advice, shopping and gift guides, trend and design coverage, vendor and designer interviews, and seasonal and cultural moments
• Align editorial with launches, registry pushes, brand collaborations, and campaign moments while protecting the distinction between editorial and promotion
• Track traffic, engagement, affiliate, and email performance and use results to guide future commissions
• Review and respond to wedding submissions from couples, planners, and photographers
• Select weddings based on editorial lens, design, photography quality, fashion, and sense of place
• Proactively source weddings through photographer, planner, and designer networks
• Interview couples, planners, and photographers
• Obtain complete vendor credits and image sets and manage permissions and delivery timelines
• Write wedding features and headlines in OTM's house style
• Select and sequence images, write captions and credits, and publish in the CMS
• Adapt weddings into Instagram features, including image selection, sequencing, captions, and carousel builds, in partnership with the Social Media Lead
• Write and edit blog content including Dream Registries, planning guidance, shopping and registry stories, gift guides, trend pieces, interviews, and brand and designer features
• Apply SEO fundamentals, including search-aware headlines and structure, internal linking, metadata, and evergreen content refreshes
• Maintain accurate and current affiliate and product links
• Support The Directory with vendor profile copy, new listing onboarding, spotlights, roundups, and connections between Directory members and editorial content
• Keep Directory listings accurate and current in collaboration with the Marketing Assistant
• Identify opportunities to connect Directory and blog coverage
• Set direction for, brief, edit, and review the Retention Contributor's work
• Connect retention work to the editorial calendar so email and lifecycle content draws on published content

Editorial Lead, Weddings & Lifestyle