Product Marketing Manager

Oversee (formerly FairFly)

. Own product marketing at Oversee, identifying additional buyers for existing products through market research and sharper ICP definition .

Posted 9/24/2026full-timeRemote • United KingdomSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on positioning, messaging, and market research in the B2B SaaS and travel technology sectors. Proficient in utilizing AI tools and conducting competitive analysis to drive go-to-market strategies and enhance product visibility.

Highest-signal resume keywords

Product MarketingPositioning And MessagingMarket ResearchAI Tools UsageB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchProduct MessagingCompetitive AnalysisContent WritingSales Enablement

Soft Skills

Self-DirectedCross-Functional CollaborationCommunication

Tools & Technologies

AI Tools

Industry Keywords

B2B SaaSTravel TechnologyTravel AgenciesTMCsOTAs

About the role

Key responsibilities & impact

Own product marketing at Oversee, identifying additional buyers for existing products through market research and sharper ICP definition
Shape go-to-market strategy using evidence of product-market fit
Own positioning, persona and segment messaging, competitive and win/loss insights, and product language across marketing and product surfaces
Refine and build the positioning and messaging framework
Own ICP, persona, and segment messaging across corporate, leisure, and partnerships
Maintain consistent product messaging across all markets and verticals
Run competitive tracking across reshop and agentic AI for travel operations, corporate, and leisure
Run an ongoing win/loss research programme
Conduct buyer research and produce market research with recommendations on segment fit
Write product pages, one-pagers, launch materials, product-led blog content, and technical explainers
Write and edit campaign copy with Growth Marketing
Maintain content cadence and strategy
Onboard new sales representatives on positioning and keep the existing team current
Regularly join sales calls and identify what is working
Build and run a repeatable, tiered launch process end to end
Coordinate cross-functionally to deliver unified launches
Measure launches and conduct post-launch retrospectives
Report to the Marketing Director and work directly with product, sales, and the executive team

Requirements

What you’ll need

7+ years in product marketing, in B2B SaaS, travel technology, or a comparable technical B2B environment
Track record of owning positioning and messaging end to end, including the research behind it
Strong writing ability for product pages, battlecards, launch material, and technical explainers
Daily use of AI tools as part of work; this is a must-have
Comfortable in a category-creation motion without an established playbook
Experience working directly with sales, including sitting on calls, building sales materials, and closing the loop on what works
Ability to make a technical product's value legible to a commercial buyer
Self-directed ability to sequence and deliver work independently
Native English speaker
Based in the UK
Experience marketing to travel agencies, TMCs, OTAs, or tour operators is a strong plus
Experience marketing AI or agentic products is a strong plus

Benefits

Comp & perks

Equal opportunity employment policy without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status