Oversee (formerly FairFly)

Product Marketing

• Own product marketing at Oversee, identifying additional buyers for existing products through market research and sharper ICP definition
• Shape go-to-market strategy using evidence of product-market fit
• Own positioning, persona and segment messaging, competitive and win/loss insights, and product language across marketing and product surfaces
• Refine and build the positioning and messaging framework
• Own ICP, persona, and segment messaging across corporate, leisure, and partnerships
• Maintain consistent product messaging across all markets and verticals
• Run competitive tracking across reshop and agentic AI for travel operations, corporate, and leisure
• Run an ongoing win/loss research programme
• Conduct buyer research and produce market research with recommendations on segment fit
• Write product pages, one-pagers, launch materials, product-led blog content, and technical explainers
• Write and edit campaign copy with Growth Marketing
• Maintain content cadence and strategy
• Onboard new sales representatives on positioning and keep the existing team current
• Regularly join sales calls and identify what is working
• Build and run a repeatable, tiered launch process end to end
• Coordinate cross-functionally to deliver unified launches
• Measure launches and conduct post-launch retrospectives
• Report to the Marketing Director and work directly with product, sales, and the executive team

Product Marketing Manager