Social and Influencer Community Director

oVertone Color LLC

. Develop and execute an always-on influencer marketing strategy aligned with oVertone’s brand, product, and revenue goals.

Posted 9/18/2026full-timeRemote • United StatesLead💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing influencer marketing strategies that drive measurable business outcomes, with a strong focus on TikTok and social commerce. Proficient in managing creator relationships, analyzing performance data, and integrating influencer activities into broader marketing strategies.

Highest-signal resume keywords

Influencer Marketing Strategy DevelopmentTikTok Shop ManagementCreator Relationship ManagementSocial Media AnalyticsBudget Management and Forecasting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingSocial Media ManagementContent DevelopmentCampaign ExecutionPerformance Data AnalysisNegotiationProject ManagementSales ForecastingROI MeasurementCreator Economics

Soft Skills

CommunicationRelationship-BuildingCreative ThinkingAnalytical ThinkingStrategic Thinking

Tools & Technologies

Social Media Analytics ToolsEcommerce PlatformsContent Management SystemsPerformance Tracking SoftwareInfluencer Marketing Platforms

Industry Keywords

Beauty IndustryHaircareSocial CommerceUGC CreatorsD2C InfluencersKOLsConsumer ProductsCommunity EngagementContent Performance MetricsCreator Partnerships

About the role

Key responsibilities & impact

Develop and execute an always-on influencer marketing strategy aligned with oVertone’s brand, product, and revenue goals.
Build and manage a diversified influencer ecosystem across UGC creators, TikTok Shop creators, D2C influencers, stylists/KOLs, product testers, and gifting partners.
Develop creator strategies by objective, audience, platform, creator tier, and customer-journey stage.
Manage creator negotiations, contracts, deliverables, usage rights, timelines, and partner relationships.
Oversee creator content development, creative briefs, UGC pipelines, product testing, gifting, and seeding programs.
Own the day-to-day management and strategic growth of oVertone’s TikTok Shop influencer program.
Review TikTok Shop inventory, sales, GMV, creator activity, content performance, product availability, and platform metrics.
Develop sales and inventory projections and manage weekly TikTok Shop product ordering and inventory needs.
Recruit, onboard, brief, and manage TikTok Shop creators and partners.
Analyze TikTok Shop performance and recommend creator mix, product assortment, commission structures, promotions, and content direction.
Lead influencer strategy for new product launches, product seeding, early access, product education, reviews, tutorials, and launch storytelling.
Identify creator collaborations, limited-edition products, creator-named shades, and co-creation opportunities.
Oversee oVertone’s presence and reputation across online creator and beauty communities.
Build relationships with customers, creators, hair color enthusiasts, and emerging communities.
Monitor community sentiment, conversations, and trends to identify engagement, content, and product-innovation opportunities.
Establish reporting connecting creator investment to business outcomes and track influencer, UGC, TikTok Shop, gifting, and launch performance.
Monitor KPIs including revenue, TikTok Shop GMV, ROAS, CPA, CTR, engagement rate, earned media value, reach, content volume, conversion rate, and creator retention.
Conduct weekly and monthly performance reviews and communicate insights and strategic recommendations to leadership and cross-functional partners.
Partner with Ecommerce, Brand, Creative, Paid Social, Organic Social, Product, and other teams to integrate influencer activity into broader marketing strategy.
Manage internal and external agencies, platforms, and technology partners.
Lead and mentor team members and establish scalable influencer-program processes and systems.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in influencer marketing, social media, creator partnerships, social commerce, or a related role, preferably within beauty, haircare, fashion, lifestyle, or consumer products.
2+ years of experience in influencer marketing, social media management, or a related role in the beauty or hair care industry.
Demonstrated experience developing and executing comprehensive influencer marketing strategies tied to measurable business outcomes.
Demonstrated ability to develop and implement successful influencer marketing strategies.
Strong understanding of TikTok, TikTok Shop, creator economics, and the broader social commerce ecosystem.
Hands-on experience managing creator relationships, negotiations, contracts, content development, and campaign execution.
Strong analytical skills and experience using performance data to inform creator and platform strategy.
Proficient in using social media analytics tools and measuring ROI of influencer campaigns.
Experience managing budgets, forecasting performance, and evaluating return on influencer investment.
Strong network of influencer, creator, beauty, and/or stylist relationships is a plus.
Strong network of contacts in the influencer community is a plus.
Excellent negotiation, communication, relationship-building, and project management skills.
Creative, analytical, commercially minded, and strategic thinker who can move between high-level strategy and day-to-day execution.
Ability to work cross-functionally and manage multiple priorities in a fast-paced, evolving environment.
Passion for beauty, haircare, creators, culture, and the evolving social media landscape.

Benefits

Comp & perks

Competitive salary and bonus structure
Flexible working arrangements
Comprehensive health, dental, and vision insurance
Employee assistance programs
Employee discounts
Company provided Life Insurance
Parental leave
401K Matching
Generous PTO
Paid Holidays
Professional Development