oVertone Color LLC

Influencer Marketing

• Develop and execute an always-on influencer marketing strategy aligned with oVertone’s brand, product, and revenue goals.
• Build and manage a diversified influencer ecosystem across UGC creators, TikTok Shop creators, D2C influencers, stylists/KOLs, product testers, and gifting partners.
• Develop creator strategies by objective, audience, platform, creator tier, and customer-journey stage.
• Manage creator negotiations, contracts, deliverables, usage rights, timelines, and partner relationships.
• Oversee creator content development, creative briefs, UGC pipelines, product testing, gifting, and seeding programs.
• Own the day-to-day management and strategic growth of oVertone’s TikTok Shop influencer program.
• Review TikTok Shop inventory, sales, GMV, creator activity, content performance, product availability, and platform metrics.
• Develop sales and inventory projections and manage weekly TikTok Shop product ordering and inventory needs.
• Recruit, onboard, brief, and manage TikTok Shop creators and partners.
• Analyze TikTok Shop performance and recommend creator mix, product assortment, commission structures, promotions, and content direction.
• Lead influencer strategy for new product launches, product seeding, early access, product education, reviews, tutorials, and launch storytelling.
• Identify creator collaborations, limited-edition products, creator-named shades, and co-creation opportunities.
• Oversee oVertone’s presence and reputation across online creator and beauty communities.
• Build relationships with customers, creators, hair color enthusiasts, and emerging communities.
• Monitor community sentiment, conversations, and trends to identify engagement, content, and product-innovation opportunities.
• Establish reporting connecting creator investment to business outcomes and track influencer, UGC, TikTok Shop, gifting, and launch performance.
• Monitor KPIs including revenue, TikTok Shop GMV, ROAS, CPA, CTR, engagement rate, earned media value, reach, content volume, conversion rate, and creator retention.
• Conduct weekly and monthly performance reviews and communicate insights and strategic recommendations to leadership and cross-functional partners.
• Partner with Ecommerce, Brand, Creative, Paid Social, Organic Social, Product, and other teams to integrate influencer activity into broader marketing strategy.
• Manage internal and external agencies, platforms, and technology partners.
• Lead and mentor team members and establish scalable influencer-program processes and systems.

Social and Influencer Community Director