Senior Area Sales Manager

Owens Corning

. Drive sales growth and market share through dealer activation, demand generation, and indirect selling .

Posted 10/26/2026full-timeRemote • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving sales growth through dealer activation and demand generation, while effectively managing relationships with dealers and independent door shops. Proficient in using CRM tools for lead management and measuring activation effectiveness.

Highest-signal resume keywords

Direct Sales ExperienceDealer Relationship ManagementDemand GenerationCRM ProficiencyProduct Training

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales GrowthMarket Share DevelopmentProduct AdoptionAssortment ManagementSell-Through ImprovementLead ManagementOpportunity ManagementActivation Effectiveness MeasurementNew Dealer RecruitmentProduct Launch Support

Soft Skills

CollaborationCommunicationTrust BuildingTraining DeliveryMarket Monitoring

Tools & Technologies

CRM ToolsLead Management Tools

Industry Keywords

Dealer ActivationIndirect SellingSales EnablementChannel MarketingTwo-Step Distribution

About the role

Key responsibilities & impact

Drive sales growth and market share through dealer activation, demand generation, and indirect selling
Develop and manage relationships with dealers and independent door shops within the assigned territory
Identify, recruit, and onboard new dealers
Support activation plans that improve product adoption, assortment, and sell-through
Drive down-channel demand generation through indirect selling
Support new product launches, promotions, and premium mix initiatives
Deliver product, solution-based selling, and value-proposition training to dealer sales teams and installers
Partner with distribution and other business unit sales teams to improve lead management and conversion
Use CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness
Collaborate with Sales Enablement, Channel Marketing, Product, and Regional Sales
Monitor local market conditions, competitive activity, and dealer performance
Serve as a trusted local resource for dealers
Collaborate with 2-step distribution sales teams for a cohesive market approach

Requirements

What you’ll need

Bachelor’s degree in business or related field or equivalent experience
Direct sales experience of 3 - 5 years preferred
Ability to travel as business needs dictate - up to 70% of the time