Growth Marketing Manager

Owner.com

. Set strategy and lead execution and optimization of Meta and TikTok campaigns .

Posted 10/23/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $140,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Meta and TikTok campaigns with a focus on customer acquisition, creative testing, and performance analysis. Proven ability to build scalable processes and leverage AI for enhanced marketing workflows and reporting.

Highest-signal resume keywords

Meta Campaign ManagementTikTok Campaign ManagementCreative TestingConversion Rate OptimizationAI-Powered Marketing Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StructureBidding StrategiesAudience TargetingPerformance AnalysisBudget ManagementData-Driven InsightsROI ImprovementPerformance ReportingCreative DevelopmentAutomation Processes

Soft Skills

Excellent CommunicationCreative InstinctsSystems MindsetInfluencing Business DecisionsAdaptability in Ambiguous Environments

Industry Keywords

Customer AcquisitionPaid SocialPerformance OptimizationScalable ProcessesEmerging Ad Formats

About the role

Key responsibilities & impact

Set strategy and lead execution and optimization of Meta and TikTok campaigns
Drive efficient, scalable customer acquisition
Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions
Build a process for monitoring performance and allocating budget across channels, campaigns, and products
Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages
Partner with Creative to develop ad concepts, iterate on winning ads, and share creative insights
Identify growth opportunities through platform trends, emerging ad formats, and targeting capabilities
Collaborate with external agencies and Analytics, Marketing Operations, Creative, Engineering, and Sales teams
Build AI-powered workflows and automation for creative testing, campaign management, and efficiency
Create automated, understandable performance reporting
Build repeatable creative-testing processes and automate paid-social budget allocation
Test landing page designs to improve conversion rates
In the first 30 days, target approximately 10% ROI improvement across Meta and TikTok and develop five or more new concepts

Requirements

What you’ll need

5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns
Experience with campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization
Track record of maintaining efficiency while scaling paid social spend and acquisition
Comfort working in a fast-moving, high-ownership, and ambiguous environment
Strong creative instincts and ability to turn customer insights and performance data into effective paid social creative
Systems mindset and experience building scalable processes
Excellent communication skills, including turning data into actionable insights and influencing business decisions
Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization
Candidates must be based in the United States or Canada

Benefits

Comp & perks

Generous pre-IPO equity package
Comprehensive health coverage
Remote-first workplace
Unlimited PTO
Additional perks