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Head of Digital Marketing
OX Security. Own and scale the digital marketing strategy across paid media, SEO/organic, website, email, marketing automation, and ABM programs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategy, demand generation, and growth marketing, with a strong focus on data-driven decision-making and performance optimization across various channels. Proven ability to manage budgets, lead cross-functional teams, and implement effective marketing technologies.
Highest-signal resume keywords
Digital Marketing StrategyDemand GenerationMarketing AutomationB2B Technology ExperienceProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOPaid MediaConversion Rate OptimizationKPI DefinitionData AnalysisAccount-Based MarketingCampaign OptimizationEmail MarketingFunnel Performance AnalysisBudget Management
Soft Skills
CollaborationLeadershipAnalytical ThinkingProject ManagementCommunication
Tools & Technologies
HubSpotMarketoSalesforceGA4Marketing Technology StackAI-Powered Marketing Tools
Industry Keywords
B2BCybersecuritySaaSGrowth MarketingDigital Campaigns
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own and scale the digital marketing strategy across paid media, SEO/organic, website, email, marketing automation, and ABM programs
- Build and manage the digital marketing budget, allocating spend across channels to maximize pipeline and ROI
- Lead demand generation programs end-to-end, from targeting and creative to landing pages, nurture flows, and conversion optimization
- Own the website and digital properties as a growth engine through continuous testing and optimization
- Define, track, and report on full-funnel KPIs including traffic, engagement, MQLs, pipeline, and revenue contribution
- Manage the marketing technology stack, including CRM, marketing automation, analytics, and attribution, ensuring clean actionable data
- Partner with Brand and Content to translate creative and messaging into high-performing digital campaigns
- Monitor digital trends, platforms, and AI-powered marketing tools and introduce new channels and tactics
- Manage agencies, freelancers, and external digital partners
- Collaborate with Growth, Brand, Content, Product Marketing, Sales, and Revenue Operations
Requirements
What you’ll need- 7+ years of experience in digital marketing, demand generation, or growth marketing, including leadership experience
- Experience in B2B technology, cybersecurity, SaaS, or another fast-moving technology category
- Proven track record of building and scaling digital programs that generated measurable pipeline and revenue impact
- Deep expertise across paid media, SEO, marketing automation, email, and web/CRO
- Strong analytical skills; comfortable defining KPIs, analyzing funnel performance, and making data-driven decisions
- Experience owning and managing a marketing budget
- Hands-on experience with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce, GA4)
- Strong project management skills with the ability to run multiple programs and campaigns simultaneously
- Excellent collaboration skills, with experience working closely with Sales, Growth, Brand, and RevOps
- Experience building digital marketing functions from the ground up or at high-growth startups
- Hands-on familiarity with AI tools for campaign optimization, personalization, and marketing analytics
- Experience with account-based marketing (ABM) programs
- Background managing agencies and multiple external vendors simultaneously