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Media Director, Influencer
Oxford Road. Set strategic direction for the YouTube & Social media buying team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates deep expertise in media buying and planning, with a strong focus on creator media and emerging platforms. Proven ability to lead high-performing teams, drive business growth, and optimize campaign performance through data-driven insights.
Highest-signal resume keywords
Media Buying ExpertiseLeadership in Media PlanningAnalytical SkillsNegotiation SkillsClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media BuyingMedia PlanningCampaign OptimizationData AnalysisBudget ManagementPerformance MetricsNegotiation FrameworksStrategic Proposal DevelopmentInfluencer Media PlanningClient Portfolio Management
Soft Skills
Outstanding CommunicationStrategic ThinkingTeam LeadershipMentoringProactive Communication
Tools & Technologies
Media Buying PlatformsAnalytics ToolsBuying ToolsWorkflow Management SoftwarePerformance Data Tools
Industry Keywords
Social Media BuyingCreator MediaClient Budget AllocationVendor ManagementCompliance Protocols
About the role
Key responsibilities & impact- Set strategic direction for the YouTube & Social media buying team
- Drive business growth and ensure excellence in execution across client accounts
- Partner with the SVP of Media as the operational right hand
- Oversee influencer media planning, buying, and execution
- Maintain expertise in buying tools and platforms and improve processes and workflows
- Develop buying guides, negotiation frameworks, and standards of practice
- Retain select buying responsibilities for high-priority clients
- Troubleshoot performance issues and optimize campaigns
- Lead new business pitches and build strategic proposals
- Oversee client budget allocation, testing roadmaps, and media strategy execution
- Lead onboarding of new clients
- Evaluate new media opportunities and develop points of view
- Build relationships with creators, networks, and agencies
- Lead weekly team meetings and mentor senior buyers and the broader team
- Hire, train, and develop senior buyers, media buyers, associate buyers, and coordinators
- Own workflow, account assignments, and capacity planning with the SVP
- Foster accountability, proactive communication, and continuous improvement
- Serve as senior point of contact for high-priority clients and vendor partners
- Lead preparation for vendor meetings and QBRs
- Act as primary escalation point for client, vendor, and compliance issues
- Partner with compliance and media operations to enforce agency protocols
- Leverage data insights for network-partner strategy and portfolio decision-making
- Monitor platform changes, algorithm shifts, monetization formats, AI platforms, and competitive threats
- Represent Oxford Road at industry conferences and panels
- Contribute to Oxford Road’s newsletter, podcast, and summit as a practitioner voice
Requirements
What you’ll need- 8+ years of experience in media buying or media planning
- At least 3 years in a senior leadership role
- Proven track record of driving business growth, managing large client portfolios, and leading high-performing teams
- Deep expertise in creator media buying and a strong understanding of the broader media landscape and emerging platforms
- Experience managing multi-level media teams
- Negotiation instincts and market relationships to consistently deliver best-in-market rates
- Proven ability to lead through change in a fast-paced environment
- Strong analytical skills and ability to make defensible recommendations from performance data
- Expertise in media buying platforms, analytics tools, and relevant software
- Outstanding communication, presentation, and strategic thinking abilities
- Willingness to travel up to 25%
- Must be based in the United States
Benefits
Comp & perks- Remote work in the United States
- Willingness to travel up to 25% for industry events, key client meetings, new business pitches, and company-hosted activities