Oxford Road

Influencer Marketing

• Set strategic direction for the YouTube & Social media buying team
• Drive business growth and ensure excellence in execution across client accounts
• Partner with the SVP of Media as the operational right hand
• Oversee influencer media planning, buying, and execution
• Maintain expertise in buying tools and platforms and improve processes and workflows
• Develop buying guides, negotiation frameworks, and standards of practice
• Retain select buying responsibilities for high-priority clients
• Troubleshoot performance issues and optimize campaigns
• Lead new business pitches and build strategic proposals
• Oversee client budget allocation, testing roadmaps, and media strategy execution
• Lead onboarding of new clients
• Evaluate new media opportunities and develop points of view
• Build relationships with creators, networks, and agencies
• Lead weekly team meetings and mentor senior buyers and the broader team
• Hire, train, and develop senior buyers, media buyers, associate buyers, and coordinators
• Own workflow, account assignments, and capacity planning with the SVP
• Foster accountability, proactive communication, and continuous improvement
• Serve as senior point of contact for high-priority clients and vendor partners
• Lead preparation for vendor meetings and QBRs
• Act as primary escalation point for client, vendor, and compliance issues
• Partner with compliance and media operations to enforce agency protocols
• Leverage data insights for network-partner strategy and portfolio decision-making
• Monitor platform changes, algorithm shifts, monetization formats, AI platforms, and competitive threats
• Represent Oxford Road at industry conferences and panels
• Contribute to Oxford Road’s newsletter, podcast, and summit as a practitioner voice

Media Director, Influencer

Associate

• Assist Senior Media Buyers with drafting client-focused digital media plans
• Gather partner forecasts and capabilities
• Enter finalized plans into campaign management systems
• Lead end-to-end planning, execution, and strategy for accounts or test budgets under light supervision
• Maintain campaign budget tracking files and rolling opportunity logs
• Organize media specifications across active accounts
• Support buying and rate negotiations led by senior team members
• Learn targeting parameters, bid strategies, and inventory selection within DSP platforms
• Review creative specifications and generate tracking parameters and pixels
• Perform launch quality assurance across platforms
• Set up campaigns in DSPs such as The Trade Desk and DV360
• Upload creative assets, configure targeting parameters, and link deal IDs
• Monitor and own daily campaign pacing and performance fluctuations
• Make pacing adjustments and develop performance optimizations and insights
• Assist with mid-campaign and wrap-up performance reporting
• Pull platform data and organize insights for client presentations
• Handle ad hoc operational tasks to support media team efficiency

Associate Programmatic Buyer

Customer Success Manager

• Own the day-to-day health, pacing, and execution of assigned campaigns
• Serve as the primary point of contact for assigned clients from onboarding through ongoing campaign management
• Orchestrate new client onboarding, including internal kickoffs, Salesforce setup, Slack channel creation, dashboard requests, analytics notifications, and finance account setup
• Pull, analyze, QC, and deliver weekly performance reports with insights and recommendations
• Own client relationships and proactive communication, including responding to emails within 2 hours and sending call recaps
• Identify campaign patterns, anomalies, risks, and expansion opportunities; partner with the Growth team on strategies and qualified growth signals
• Own Quarterly Business Reviews from preparation through delivery and follow-through
• Coordinate media, creative, analytics, activation, and growth teams across assigned accounts
• Maintain Basecamp projects, Salesforce forecasts, competitive reporting, and client-facing materials
• Coordinate optimizations, makegoods, script variation requests, promo codes, creative approvals, radio airchecks, top reads, and bonus reporting
• Request and approve invoices and coordinate CIA invoice reconciliation with Accounting
• Lead internal and external weekly calls, agendas, results distribution, and action-item follow-up
• Present media plans to clients and lead internal alignment meetings
• Manage host order information, vendor/creator onboarding calls, pixel measurement changes, and host read calls as needed
• Maintain monthly Salesforce forecasts, request CIA invoices, approve post invoices, create QBRs, and update competitive reporting

Media Director, Influencer

Associate Programmatic Buyer

Client Success Manager