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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategies, including lead generation, content creation, and go-to-market execution. Proficient in translating technical product capabilities into compelling messaging and visual identity.
Highest-signal resume keywords
B2B Marketing ExperienceContent MarketingLead GenerationCopywritingGo-To-Market Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B CopywritingContent CreationData-Driven ImprovementProduct LaunchMessaging Framework
Soft Skills
CollaborationCommunication
Tools & Technologies
CRMCMSAnalytics Tools
Industry Keywords
SaaSAdTechTech ServicesInbound Marketing
About the role
Key responsibilities & impact- Define positioning, messaging framework, and tone of voice
- Work with design to shape the visual identity
- Translate technical product capabilities into clear B2B solutions
- Own the B2B website end-to-end, including copywriting, landing-page structure, launch, and data-driven improvement
- Identify where B2B buyers spend time and build the go-to-market motion to reach them
- Set up lead generation through content marketing, targeted outreach, and paid experiments
- Produce blog posts, whitepapers, and success stories
- Create sales decks, one-pagers, and case studies
- Collaborate with the product owner, business development, marketing specialists, and other team members
Requirements
What you’ll need- 3+ years in B2B marketing — SaaS, AdTech, or tech services preferred
- Experience launching a product, brand, or go-to-market motion
- Comfortable writing B2B copy across website pages, outreach emails, and longer-form content
- Understanding of B2B inbound marketing and lead generation
- Familiarity with CRM, CMS, and analytics tools
Benefits
Comp & perks- 40+ internal learning options
- External conferences
- Mentorship
- Year-round knowledge-sharing
- Private health insurance
- Psychotherapy
- On-site well-being consultants
- 24/7 gym access
- Wellness app
- Team events
- An overseas workation
- Quarterly team-building budgets
- Bonus vacation days
- Paid life-moment days off
- Barista coffee
- All the tools you need