Performance Marketing Manager – China

. Own acquisition strategy and translate market knowledge into a channel roadmap with target metrics .

Posted 9/25/2026full-timeRemote • ChinaMid-LevelSeniorWebsite

Tools & technologies

Cyber Security

Key responsibilities & impact

Own acquisition strategy and translate market knowledge into a channel roadmap with target metrics
Own Paid Search in China, including structure, keywords, landing pages, budgets, bidding strategy, and reporting
Launch and optimize campaigns across China ad ecosystems such as Baidu, 360, Shenma, Toutiao/Bytedance, and Tencent
Collaborate with design and content teams to produce high-converting ads and landing pages
Define China SEO strategy, including topic clusters, landing page plans, competitor gap analysis, and keyword priorities
Partner with the China Content Manager to execute SEO strategy and own traffic quality and signup/purchase conversion metrics
Identify technical and UX localization improvements to increase China conversion rates and reduce funnel drop-offs
Identify and scale acquisition through native China channels, including Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC collaborations, and developer communities
Maintain competitor intelligence on positioning, pricing tactics, channel mix, and messaging in China
Develop competitor-informed playbooks adapted to the product and brand
Monitor regulatory and market changes affecting proxy/scraping usage and marketing feasibility
Work with Product and Development to improve the China user journey, including payment, onboarding, documentation endpoints, and tooling expectations
Align with Sales and Customer Success on ICP targeting, lead quality feedback, and user objections

What you’ll need

Deep understanding of the China digital marketing ecosystem and native acquisition channels
Proven track record scaling performance marketing in China, including Paid Search and/or other paid channels
At least 3 years of experience marketing proxy, VPN, scraping, cybersecurity, developer tools, SaaS, or closely related technology
Ability to build data-driven growth plans, run experiments, and optimize funnel conversion end-to-end
Strong analytical skills, including defining KPIs, building reporting, and making results-based decisions
Fluent Mandarin and strong working proficiency in English, written and verbal
Comfortable operating independently in a fast-paced international environment

Comp & perks