Integrated Campaign Manager

Oyster

. Lead planning and execution of integrated growth campaigns for global prospective customers .

Posted 10/16/2026full-timeRemote • Canada, Ireland, Portugal, United Kingdom, Spain, Brazil, Colombia, South AfricaMid-LevelSenior💰 CA$85,000 - CA$105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B integrated and demand generation marketing, with a strong focus on campaign planning, execution, and optimization. Proficient in leveraging AI tools and data-driven strategies to enhance campaign performance and achieve pipeline goals.

Highest-signal resume keywords

B2B Integrated MarketingDemand Generation CampaignsCross-Functional CollaborationSalesforce ExperienceAI Tools for Campaign Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign PlanningPipeline MeasurementA/B TestingContent SyndicationEmail NurturesDirect MailWebinarsPerformance ReportingGrowth Marketing

Soft Skills

Excellent CommunicationCollaboration SkillsPresentation Skills

Tools & Technologies

SalesforceHubSpotCRM PlatformsMarketing Automation Platforms

Industry Keywords

Integrated CampaignsAccount-Based MarketingData-Driven ResultsROI AccountabilityEmerging Technology Opportunities

About the role

Key responsibilities & impact

Lead planning and execution of integrated growth campaigns for global prospective customers
Turn target accounts into pipeline and accelerate open opportunities
Develop, execute, and optimize multi-channel demand generation campaigns
Manage content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs
Build quarterly campaign plans based on pipeline goals, program mix, and spend
Partner with Product Marketing and Brand on campaign messaging, offers, and content
Build campaign enablement materials and align BDR follow-up expectations
Manage timelines, budgets, resources, and ROI accountability
Partner with marketing, sales, operations, and external vendors
Optimize campaigns using data-driven results, A/B testing, and performance reporting
Identify AI and emerging-technology opportunities for research, segmentation, personalization, distribution, analysis, and execution
Facilitate retrospectives and create optimized campaigns and repeatable playbooks
Report to the Director of Demand Generation and Growth Marketing

Requirements

What you’ll need

6+ years in B2B integrated or demand generation marketing
Substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing
Track record of campaigns tied directly to pipeline coverage and revenue outcomes
Strong cross-functional collaboration skills
Working knowledge of attribution and pipeline measurement
Hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation
Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms
Excellent written and verbal communication; comfortable presenting strategy and results to senior stakeholders
Reliable home internet connection
Fluency in written and spoken English
Must be based within UTC−6 to UTC+3
Must be authorized to work where you live

Benefits

Comp & perks

Offers equity (Canada compensation tier)
Work from anywhere, subject to work authorization and UTC−6 to UTC+3 time-zone restriction
40 days off per year, including holidays and vacation, or more if required locally
Mental health support through Plumm
Monthly wellbeing allowance via ThanksBen wallet
At least three months’ paid parental leave with job protection for up to 12 months or as required locally
Work-from-home stipend for laptop and home office equipment
Fully remote work
Asynchronous, collaborative work environment