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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital marketing campaigns across various channels, including email, paid search, and social media, while effectively managing budgets and analyzing campaign performance. Proficient in collaborating with cross-functional teams to tailor marketing strategies for complex B2B buying journeys.
Highest-signal resume keywords
Digital Campaign DevelopmentB2B Marketing ExperienceMarketing Automation PlatformsCampaign AnalysisLead Nurturing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingPaid SearchPaid SocialDigital AdvertisingLanding Page OptimizationCampaign AnalysisBudget MonitoringAudience SegmentationCopy EditingData-Driven Decision Making
Soft Skills
Strong CommunicationOrganizationProject Management
Tools & Technologies
PardotCRM SystemsMarketing Automation Platforms
Industry Keywords
Life SciencesB2B Buying CyclesDigital MarketingCampaign KPIsLead Capture
About the role
Key responsibilities & impact- Develop and execute digital campaigns aligned with corporate marketing priorities and commercial goals
- Manage campaigns across email, paid search, paid social, digital advertising, webinars, and landing pages from planning and launch through optimization and reporting
- Partner with corporate, product, and segment marketing to translate brand initiatives, product launches, and scientific content into digital campaigns
- Develop audience segments, targeting, messaging, and nurture programs for complex life science buying journeys
- Coordinate campaign calendars, assets, timelines, and testing plans
- Collaborate with regional marketing teams to adapt global campaigns to local audiences and market needs
- Monitor paid media spending and recommend adjustments for performance and budget efficiency
- Work with marketing operations and sales to support lead capture, scoring, routing, nurturing, and follow-up
- Track and report campaign KPIs including engagement, conversion, cost per lead, and pipeline contribution
- Test creative, messaging, landing pages, and audiences to improve engagement and conversion
- Share digital marketing expertise and document best practices
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, life sciences, or a related field; or equivalent professional experience
- 8+ years of progressive B2B marketing experience developing and executing digital campaigns that generate qualified demand and contribute to pipeline
- Experience collaborating with global and regional teams to deliver campaigns across multiple markets
- Hands-on experience with paid search, paid social, digital advertising, email marketing, landing page optimization, and lead nurturing
- Experience with marketing automation platforms, CRM systems, and database marketing; Pardot experience preferred
- Proficiency in campaign and funnel analysis, budget monitoring, and using data to improve digital marketing performance
- Understanding of complex B2B buying cycles and tailoring content and campaigns to different audiences
- Strong copy-editing skills and judgment in evaluating digital creative, layout, and messaging
- Strong communication, organization, and project management skills
- Ability to manage complex campaigns independently and coordinate multiple priorities across functions
- Current authorization to work in the United States without the need for present or future sponsorship
Benefits
Comp & perks- Friday work from home for non-field based employees
- Reasonable accommodations for qualified applicants with disabilities
- Equal opportunity employment