VP Marketing

Pace® Labs

. Develop and execute an enterprise-wide marketing strategy aligned with Pace's strategic growth objectives .

Posted 10/5/2026full-timeNorth Carolina • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing enterprise-wide marketing strategies, with a strong focus on digital marketing, customer engagement, and brand management. Proven ability to lead high-performing marketing organizations and translate insights into measurable growth outcomes.

Highest-signal resume keywords

Enterprise Marketing StrategyDigital Marketing LeadershipCustomer AnalyticsBrand ManagementChange Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentDemand GenerationSegmentation StrategiesPerformance MeasurementAccount-Based MarketingMarketing AutomationCustomer Lifecycle PracticesFinancial PlanningReturn-On-Investment EvaluationMarket Intelligence Methods

Soft Skills

Strong Executive PresenceCustomer-Centric LeadershipData-Driven Decision MakingStrong Communication SkillsStakeholder Management

Tools & Technologies

Website ManagementSearch OptimizationSocial MediaMarketing Automation PlatformsAnalytics Tools

Industry Keywords

Business-To-Business MarketingCommercial Enablement PracticesCustomer EngagementStrategic CommunicationsThought Leadership

About the role

Key responsibilities & impact

Develop and execute an enterprise-wide marketing strategy aligned with Pace's strategic growth objectives
Create a unified market presence while supporting individual business-unit value propositions
Lead branding, positioning, and customer engagement strategies
Advise executive leadership on market trends, customer needs, competitive dynamics, and growth opportunities
Establish marketing priorities, investments, and performance measures
Drive qualified lead generation and pipeline growth across business segments
Partner with commercial leadership to improve customer acquisition, retention, and share-of-wallet growth
Develop segmentation strategies and targeted growth initiatives
Implement account-based marketing, digital campaigns, customer nurturing programs, and content strategies
Optimize marketing investment for return on investment and revenue impact
Steward the Pace brand across customer-facing channels
Ensure consistency of messaging, visual identity, and market positioning
Develop thought leadership strategies and oversee strategic communications
Support executive visibility, speaking engagements, industry events, and customer-facing initiatives
Lead enterprise digital marketing, including website management, search optimization, social media, marketing automation, and analytics
Improve customer engagement throughout the buying journey
Use data and analytics to enhance campaign performance and customer experience
Modernize marketing technology platforms and capabilities
Establish a market intelligence function and translate insights into growth strategies
Support commercial teams with sales enablement tools, customer intelligence, and value-based messaging
Partner with business leaders to launch new services, expand into new markets, and strengthen customer relationships
Build and lead a high-performing marketing organization
Develop talent, succession plans, and organizational capability
Foster partnerships across Operations, Sales, Scientific Leadership, Human Resources, Finance, and Corporate functions
Support acquisitions, integration efforts, and market expansion activities
Serve as a member of the extended leadership team and contribute to enterprise strategy discussions

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field; or an equivalent combination of education, training, and experience
15 or more years of progressive marketing leadership experience
Demonstrated success building and leading marketing organizations in complex business-to-business environments
Experience developing enterprise marketing strategies across multiple products, services, business units, or customer segments
Experience translating marketing investment into measurable commercial outcomes
Experience working directly with senior leadership teams
Experience leading digital marketing, marketing automation, customer analytics, and modern demand-generation practices
Strong executive presence
Strong financial and business acumen
Knowledge of enterprise marketing strategy, brand management, market positioning, segmentation, demand generation, and customer lifecycle practices in complex business-to-business environments
Knowledge of digital marketing, website management, search optimization, social media, marketing automation, customer analytics, and modern marketing technology platforms
Knowledge of market intelligence methods
Knowledge of commercial enablement practices, including account-based marketing, customer nurturing, value-based messaging, and new-service launches
Knowledge of financial planning, marketing investment analysis, performance measurement, and return-on-investment evaluation
Enterprise thinking and strategic vision
Strong commercial and growth orientation
Customer-centric leadership
Data-driven decision making
Executive influence and stakeholder management
Change leadership and organizational development
Strong communication and storytelling capabilities
Ability to balance strategy with execution
Mobility to work in an office setting
Ability to use standard office equipment and sit for extended periods
Ability to lift and carry up to 10 pounds
Vision to read printed materials and computer screens
Hearing and speech to communicate in person or by telephone

Benefits

Comp & perks

Competitive salaries
Medical insurance
Dental insurance
Vision insurance
401K retirement savings plan with employer match, 100% vested immediately in the employer match
Life insurance
Disability benefits
Voluntary benefits
Paid time off for holidays, sick days, and vacation days
Health Savings Account (HSA)
Wellness program
Flexible spending accounts
Tuition reimbursement
Employee Assistance Program
Parental leave
Optional legal coverage
Identity theft protection
Flexible or hybrid work arrangements may be available